What Women Want: Women in Business

Women in business and the professions continue to change the face of the North American economy. Women are starting more businesses than men and are twice as likely to remain in business than their male counterparts. Career women are thriving and are making a positive impact on the economy. We now represent 55% of university graduates, and 58% of new entrepreneurs, and yet the greatest challenge women now face is having less financial security than in the past. The biggest hurdle women have to climb is being able to reach old aged without depleted resources or not having enough money to live out their lives.

Women statistically live longer than men, yet they continue to invest less and most are not adequately prepared for retirement. At the same time, women still on average work fewer years than men and make less money than a man. Women need to plan for financial security and prosperity. They must have a proactive plan to get there.

Let