A little over a century ago Levi Strauss invented to first modern jeans. Introduced originally as rugged, durable clothing for hard working men and women, today all social classes feel comfortable in jeans. Trends and fashion icons come and go but wearing stylish, comfortable jeans is still favored by many people. . While their charisma springs from their legendary American roots, their commercial strength rests on innovation and interpretation in the hands of jeanswear makers around the world.

While the basic structure of jeans has remained the same, there have been some colorful innovations. Consider the Bell Bottoms of the 1970