Using streaming media to benefit the music industry
In the past couple of years the internet has opened up a new
world of marketing opportunities for both the independent
musician and major record labels and their sponsors. Most of the
major music festivals and organized band events are sponsored by
large corporations who set out to put their brand across to
young music fans. Many of them still seem to be missing the link
for getting these events shown to a much larger audience by
using the services provided by WebVideo4U. There is also the
scope for creating more online live and archived events and
performances. The current way of online broadcasting of events
is for a company to pay for the venues and ticketing, recording
and web casting on their own website. This requires a bit too
much involvement for most companies who would otherwise love
their brands to be seen by a targeted audience.
Those who work in the healthcare industry have irregular work
schedule; they often work at nights and they also have long
shifts(12 hours or longer). Consequently, traditional classroom
style education is not the best option to them, if they want to
farther their education. However, they have a very viable option
now, online education; online education allows them to study
wherever they want and whenever they want, which is a great fit
to nurses and doctors.
The current obstacle for the non-broadcasted events is that most
bands and musicians do not have the required funds or
promotional know how to finance these services. It will be up to
companies who are willing to sponsor live shows to invite
independent bands to perform. The bands would let there fans
know when the event is being broadcast. The advertising content
can be included on the set of the gigs making it easy to utilize
the bands website as a place for the fans to view the broadcast
with minimal coding and web design work. If a company sets up
the sponsorship right, they could invite many different bands
from all over the world to supply pre-recorded live shows that
can be rebroadcast online. Their products and branding would be
seen on many different websites by a focused audience without
much financial outlay. For this to happen though, requires a
third party to connect the bands with the companies. Most bands
would jump at the chance of having their music broadcast over
the internet even if the opening splash screen was sponsored by
a brand of beer they didn't drink.
It's common for bands to have a strong following in their local
community or their country of origin which adds even more power
to a successful focused advertising campaign. By providing the
link between the sponsors and the bands, webvideo4u opens up a
whole new area of online marketing and band promotion. The band
can keep their fans happy, and hopefully sell some CDs along the
way.