Ad Copy Tips
What percentage of prospects come your way as a result of your
ad copy? What percentage of sales do you close because of your
ads? Well, increase both percentages with some of our tips,
tailored to your own ad campaigns.
1. ERRORS - It's tough to have 100 percent perfect ad copy.
Nearly impossible! So tell your readers that whoever spots five
errors in your ad copy due to grammar issues or misspelled
words, wins a reward. This way your readers will not only be
reading your copy longer, increasing the likelihood of
purchasing awhile they're at it, you'll get editing done at no
charge for your revised printing or online publication.
2. YES - Lead your readers to the conclusion you want; that is
to say, "Yes" to your offer, by asking them several yes and no
questions in your ad copy that have affirmative answers. Have
the questions be based on the main offer and focus on what will
happen if they do not buy. But don't set a negative tone by
having them reply "No." Or by the time they're through reading,
they might say, "No" to you!
3. CHARITY - Tie in a percentage of your sales with one of your
favorite charities. And make mention of this in your ad copy.
This is a win-win strategy because your company gives back to
society plus your clients read about it; it improves your image
in their eyes and shares your concerns. And they give, too.
Everyone helps each other.
4. GUARANTEE - Include a good, solid guarantee in your offer.
For examples, look at the last thing you purchased and check out
the guarantee. In a nutshell, make it a lifetime offer and / or
give them back MORE than they gave you.
5. PS - Since most people look for this feature, add it! Say
something in your P.S. - like give them a Bonus offer if they
reply by a certain deadline. Or focus on your best reason why
the reader should buy - and NOW.
6. CONTACT - Do include complete contact information - that
works! Test any email addresses and telephone numbers before
going to press
So next time you need to ace your ad copy, go back over what you
wrote and tweak it here and there for improvements. Better yet,
have a contest and invite your readers to do it for you! How's
that for a win-win solution?