Managing Profitability Requires Right Vision

The pressure and focus on bottom lines for a manager is tremendous. The manager spends the entire day in number crunching and taking decisions purely on the basis of optimum profitability. While this may seem quite good, the manager may actually be losing money for the organization by losing focus on a broader and more valuable aspect of vision and leadership. World class organizations and managements are those that while being profitable have also a great vision. Everyone is very clear about the direction in which the organizations is headed and willingly contribute towards achievement of those goals and visions. The sharing of vision is so effective that most of the employees and more so the management believes that it is their vision and not the organizations. None of these great organizations have bottom line as a vision or mission statement. The vision is something larger and so powerful that they result ultimately in healthy bottom lines. A vision statement like 'To Be The Best'. Let's Do It'. 'We Are in the Happiness Business'. None of these vision statements reflects profitability even remotely. If anything they do not even talk about their business. The vision talks about a philosophy. In fact they are so compelling and bold that they may actually be resulting in huge investments or short term losses to implement. However the powerful vision leads people to think their work is worthwhile. Millions of ordinary organizations with bottom line focus is not able to enjoy the kind of profitability that an organization with a compelling vision does. Visioning requires leadership not management. Visions are also not for the squeamish and the weak. Visions are for the bold and the futuristic. Great visions entail a great leadership. The world and the markets are drawn to great visions. It is a kind of force that generates immense attention and positive recognition from the markets, consumers and stakeholders. A Great vision unleashes a positive force, passion and energy shaping the organization into a force to reckon with. The result is a great leadership, inspired managements and healthy bottom lines.