Do You Have these Necessary Qualities of a Good Persuader?
Persuasion is asserting your will over others. In this
definition, the concept of power comes in. Power is the ability
of a person to put his will over others or over his followers.
But in persuasion, no full power should be applied.
The persuader should learn to be humble to accomplish his
objective, so that the persuadee may give in. Therefore, the
qualities of a persuader must come from opposite ends. He must
be positive-minded but open to negative results; he must be
insistent but must also know how to compromise.
Let us look at the essential qualities a good persuader must
have.
First, he must learn to balance both sides. In the middle of a
discussion, he should not always place too much emphasis on the
advantages he will get from the deal. He should place equal or
more consideration in the benefits that the other party will
get. The persuader should try to anticipate the expectations of
the persuadee. Thereafter, the persuader's benefits can be
considered.
Secondly, the persuader must have a positive mind. He must show
enthusiasm not only in words but also in actions. Gestures and
facial expressions should be part of the conversation to make
the persuadee agree with the persuader. Let's say you're the
persuader. Should the persuadee ask questions, endeavor to make
your answers positive ones (of course, you cannot avoid saying
negative ones if those are true).
Thirdly, the persuader should learn to compromise. Compromise
here relates to a balanced negotiation. This does not mean
giving up at all, but some things should be given up to make way
for better ones. To do this, learn to balance the situation
(first rule). No matter how enthusiastic the persuader is, the
persuadee might have his own conditions or decision factors.
These strategies are best applicable for sales persons or
marketers who are closing deals with clients.
One more thing not mentioned above but I think is a universal
rule that everybody should know, is the notion of being honest.
You cannot persuade people if most you are saying are lies.
Honesty is still the best policy.