Right Hand Diamond Ring

The hottest trend in jewelry fashion, the Right Hand Diamond Ring seems to raise sales sky-high. The latest trend in diamond jewelry is the Right Hand Diamond Ring. The marketing significance load is addressing mainly to the independent career woman of the 21-st century. It stands for success, strength, self assertiveness and freedom. After the world has been filled up with the symbol of eternal love - the diamond engagement ring, the marketing strategy accompanying this old-renewed product opposes the right-hand ring to the diamond engagement rings and diamond anniversary bands. It is not only being positioned on a different hand but it also differs significantly in design. Its design purposely avoids any resemblance with matrimonial rings, uses open spaces, smaller stones instead of a single, in combinations expressing the personality and individuality of the wearer. In fact, it's not at all about the right hand, as women did wear rings on their right hand fingers before this marketing concept came into being, it's about what became almost an obsession for the left hand ring! And of course, after one conquest, others must follow