Right Hand Diamond Ring
The hottest trend in jewelry fashion, the Right Hand Diamond
Ring seems to raise sales sky-high.
The latest trend in diamond jewelry is the Right Hand Diamond
Ring. The marketing significance load is addressing mainly to
the independent career woman of the 21-st century. It stands for
success, strength, self assertiveness and freedom.
After the world has been filled up with the symbol of eternal
love - the diamond engagement ring, the marketing strategy
accompanying this old-renewed product opposes the right-hand
ring to the diamond engagement rings and diamond anniversary
bands. It is not only being positioned on a different hand but
it also differs significantly in design. Its design purposely
avoids any resemblance with matrimonial rings, uses open spaces,
smaller stones instead of a single, in combinations expressing
the personality and individuality of the wearer.
In fact, it's not at all about the right hand, as women did wear
rings on their right hand fingers before this marketing concept
came into being, it's about what became almost an obsession for
the left hand ring!
And of course, after one conquest, others must follow