On-line Weight Watchers diet helper for Personal Digital
Assistants (PDAs) and mobile phones
At the beginning of December, WeightWatchers.com announced the
release of an application for Personal Digital Assistants (PDAs)
and PDA mobile phones. It is the first to synchronize with a
web-based account via the Internet. Mobile-phone diet
applications are becoming increasingly popular. Weight
Watchers diet promoters link the phone application to the Web
personal account, which provides a useful portable tool for
diet assistance.
This makes the diet easier to follow by offering :
- The possibility of following your weight watch
more closely, and of keeping permanent track of your eating
- A points calculator and tracker. The WeightWatchers
diet is based on calculating the points of foods according to a
specific formula. This facility provides a ready, helpful tool.
It also tracks the points allowance, daily or weekly, helping
you to stay within limits
- The application includes a
vast database such as 25,000 food choices, restaurants
and groceries
- An application which updates your web
account every time you enter data or calculate.
The application has already gained huge popularity. Over
400,000 buyers have downloaded the application from a
popular Web site selling cell-phone applications.
As the popularity of low-carb diets has lost ground throughout
2004 and sales have dropped, the company behind the Atkins
Diet is planning to launch a similar product for mobile
phones and handheld computers on the market.
The product, available at the beginning of 2005, will be so
affordable that it will be within the reach of any
dieter. The application is a carbohydrate counter to help
dieters track the carbohydrate contents of foods, as well as
their own daily carb intake.
The application is a further step within the firm's marketing
policy of finding new market segments for the product -- the
Atkins diet -- by diversifying the means of popularizing it. In
this way it also diversifies the target audience. An Atkins
diet DVD was put on the market and sold during the 2004-2005
holiday season.