Price Per Head Bookmaking For Dummies
Price Per Head Bookmaking for Dummies
From the dawning of legal offshore gambling , came the Price per
head concept ...and no..it is not a cattle weight conversion
project to get more dough out of your beef.
Price
Per Head Agent Solution or Outsourcing
Bookmaking to an Offshore Sportsbook by using online
sportsbook software and technology provided by this type of
companies, allows agents - credit bookmakers agents -
credit bookmakers to outsource the writing of their
business to sportsbooks or companies such as
www.OldSchoolBookie.com (Contact them at 800-382-2825). How
simple is it? Very... the betting agent simply points their
clients to a phone number and/or website and allows them to
place their sports wagers online with a simple
Pin/Password system that is either chosen or provided to by the
sportsbook. The gambling agent or bookmaker then pulls
reports at the end of the week, and pays or collects what the
client won or lost. The only money that trades hands is the
money between the agent or bookmaker and the Price Per
Head software provider . It is called a Price Per Head
service fee also known as PPH fee. This is a win win situation
for all parties involved. The bookmaking agent and their players
(package) receive abundant benefits from the Price Per
Head Agent Solution (i) improved earning potential for the
agent, (ii) decreased legal exposure for the bookmaking agent,
(iii) increased customer service for the gambling agent's
clients, and (iv) ability for the agent to do something other
than answer wagering calls AND having to deal with figures AND
trying to increase his business without having time to sit back
on the pool deck with a cocktail in one hand and a cigar on the
other. (they actually get time to enjoy the money they are
earning...for those at home). The number of Offshore
sportsbooks operations that offer this type of development
for the "Local bookie" has grown exponentially over the last
twelve months with new offers sprouting daily, top of the line
turnkey sportsbetting software and more and more handsome offers
and promises to be the best. With so many choices, the mother of
questions is: "How do I know which
Price Per Head provider or sports book to choose?" "Where
do I go?"
Well my little grass hopper...allow me to shed some light upon
thee.. When evaluating an offshore turnkey sportbook operations , it
is often difficult to actually see facts through fiction, for
this reason, you must rely on the following to make a sound
choice: 1. Years In Business: As you should always do when you
are dealing with either your own clientle or your money (which
is usually one and the same) make sure that the Company you
choose for your PPH Provider has been around for at least 6
years...with a proven track record in the online gaming
industry; needless to say. You must not afford to risk your
clients or your sports season to a fly by night operator or
'wanna be' operator. Avoid new sportsbooks. We see them all
time. Avoid excuberant bonus promises for your players and
ridiculous promotions which you nor your players don't really
need. These marketing tricks may work for the weak at mind and
bring you more evil than good. The Real Deal:. David Brunner.
Troy, CA, Agent holding 798 players, been in business for 13
years : "I have been around for some time. The PPH concept has
been there since the beginning of time. Don't let your self be
led by the next Tom, Dick or Harry that crosses the street
saying that he came up with the Price per Head concept. The
trick to a turnkey sportsbetting business is not the
fee you pay. It is keeping your players satisfied. I know for a
fact that my players remain with me out of the relationship I
have built with them. They trust me, hence they trust where I
lead my
onshore gambling business and they WILL follow. Big is
never good. I have learned through painful experience that a big
over-rated online sports book and casino service is not
necessarily a good thing or a good place to put your moneys
worth. They don't treat your bookmaking
business with the same respect as you do. More conservative
operations understand that this market is not one you want to
lead a head on battle with. They respect your work and will
treat you with the professionalism you and your players deserve
and expect and the availability to grow...YOU have the edge.
Time in business is a must. Proven track record does not
necessarily mean a flashy logo of some 2 wit "watchdog
organization". Believe me there are more than one of those out
there endorsing their own book. Their own book??? Yes...their
own offshore sportsbook...that's right boys and girls...there
are these so called watchdog or betting organizations which
where created and owned by the same sportsbooks and casinos they
so gleefully refer and endorse. Do your homework...a nice gold
seal of approval from the somethingnot betting association of
never never land is not necessarily a company touched by God."
2. Location: This should be the first thing you do...Make sure
that the PPH provider you choose is Legally Licensed and Bonded
in the Country it claims to be in. 3. Reputation/Integrity: DO
YOUR HOMEWORK....we are talking about YOUR bussiness here = your
money. I can never stress this enough...don't believe everything
you see (or read for that matter). There are several ways to run
checks on the Offshore Sportsbooks
and offshore per head services at hand. There are some
verifiable and known sources: The Prescription, Bettors World,
etc. Yet as mentioned before...be carefull. Not all is good and
true . Google the Company in question. Check Internet Casino and
sportsbook blacklists, there are hundreds of posting forums and
Blogs out there with VERY useful information on the offshore
gaming and casino industry. The crem de le crem - Walter Fox,
Full time bookie. Currently has 3 packages, over 1250 players.
Patterson, NJ: "One of the hardest things to find when you are
outsorcing your bookmaking business is someone who treats
your business as their own. Size of the agent credit sportsbook
and their reputation is always good...but not a must. As an
offshore sportsbetting business offshore
sportsbetting business grows..the big men behind it all
become greedy. They tend to grow and grow...and at just the
right time...sell out. There are tons of perfect examples out
there, the companies you hear the most about, yes children,
those were sold out, bought out, and merged. This is very common
particularly in the sportsbetting offshore industry
...companies being bought out by other companies which in return
are bought out by yet another larger firm...and so forth down
the line...its the Circle of life in the Corporate world. But as
an internet gambling business changes from hand to hand so does
the way it is managed. Where as a conservative price per head
bookmaking operation goes from season to season & their quality
of service never diminishes, their packages, their fees, their
staffing....they remain the best in the industry...consider it
as a family business..and you are part of that family. The
offshore online gambling industry now a days has grown to
such proportions that its not like the old days where you saw
small tiny offshore sports betting books sprouting
like weeds in a garden left and right. Back then you had to be
careful where you went because there was no telling what would
happen to you and your players. But times have changed and its
easy to spot a fly by night betting offshore operation with a
wishy washy service...they rarely last through the 1st season.
Go for the safe way...they are out there and when you do find a
good
price per head turnkey service stick to it like a bad
habbit, you and your business will grow rather, when a company
is tied to a loser post-up sportsbook, you know what to expect
for your clients."
4. Service / Offerings: Most
turnkey sportsbooks now are open 24-hours a day, 7-days a
week, 365-days a year. If not they will remain open untill the
last game of the day goes off the board. Reputable
price per head sportsbooks will offer quarter lines, half
time lines, game lines, money lines, propositions, multiple
casinos, horse betting, and more. They will have internet access
for your players and alternate back up sites for emergencies or
problems on the main site. Their staff should be FLUENT in
english. You should be able to understand the staff. An
exceptionally reputable book offshore will look to
accommodate your players by offering to actually hire personnel
for your players language needs as is the case with OldSchool
Bookie (www.oldschoolbookie.com) . Some onshore
bookmakers have foreigners as part of their package and as
additional service this book offers staff who can accommodate
your players. You are looking for a price per head turnkey
solution to better service your clients - therefore service is
one of the key deciding factors on who to go with. The who is
who in the business - Jake Wesson, Floor Manager for BetEZ.com:
"This isn't rocket science...My business goes to the one who
offers more options for me and my players. The more accessible
the service is and the more wagering options that exist, the
more money the betting agent will make. On the same note neither
you nor your players should have to go through an intensive
language comprehension course for foreigners. I see it time and
time again. Gambling agents that come to us and choose our per head
turnkey services for their customers complain that X book
has the worst english speaking clerks. They can barely
understand them. I insist that every person I hire for my staff
must be 100% fluent in English. Customer service is also a top
prioirity for me. You may have the best english speaking clerks
in the business, but if your players are getting shunned out
from the customer service portion, its time for you to take your
package and go elsewhere. You should consider the service
mentioned above to be the minimum acceptable. Period! 5.
Security: This is a MUST (needless to say) Your assets and your
players should have the necessary security to continue doing
business. An offshore Book that is offering you a PPH
option must have safeguards and must keep your information and
clients secure and anonymous. Always consider that if the
company you are considering is publicly held, as is the case
with most large Sportsbooks, then your security is compromised
(it CAN BE accessed via the government). Integrity within the
company you choose should never be left second hand. If their
Integrity is at question, you can assume your data will be
passed on to the wrong people.
6. The right to remain Silent - : Sammy Valeski, onshore
bookmaker, 38 years in the buisiness. Security is Number ONE
issue. You are moving your business off shore for convenience
and lets face it....for protection. If you plan on going for the
publicly traded bookmaking services offshore
chances are you and your players information will be handled by
more than one hand....and eventually will fall into the wrong
pair of hands. Your business should not be compromised by the
sportsbook solution you choose. You should have full trust in
the one you are dealing with. If there is so much as an inkling
of an idea that your business is being compromised, BAIL OUT!.