Pied Piper Speaks On Real Estate

How To Recruit 10 Real Estate Agents In 30 Days! Hello, Realtor: This is it! This is the year that you are going to meet and exceed your recruiting goals, right? You're fired up and ready to hit the ground running, aren't you? Congratulations, you are officially in Phase One of the Four Phases of Recruiting, the "Enthusiasm/Exhaustion" Phase. Don't get me wrong, enthusiasm is crucial, and a necessarily, vital tool in attracting the right kind of people to your organization, it is just difficult to maintain long-term without the right momentum. Enter Phase Two of the process which is the "Work for It Phase" which describes most of the recruiting population who are operating on sheer will and work ethic. Again, viable traits when sustaining long term forward movement, but you need something more. You need a shot of the "work smarter, not harder" tools that will give you the highest level of success. Let us explore the third "Systems in Place Phase" which allows you to funnel your enthusiasm and work ethic into processes which help you realize the maximum results for your efforts and time. Stay focused on this phase ladies and gentlemen. Phase Four is the "Had it/Lost It/Burned Out" Phase that most of us have either experienced at some point or have been on the uncomfortable fringes of. This is your year though, so let's focus on the steps necessary to helping you achieve the highest return for your time, effort, energy and money. Common sense prevails. If you keep doing what you've always done, you'll keep getting what you've always gotten. While that seems to reduce the problem to the ridiculous, ask yourself what you are doing "differently" to be more effective. Statistically, most are still stuck in their ruts. 70% of recruiters do a poor job. Why? More often than not, they lack focus, goals, and have no system for follow up. Another 20% do a good job, getting by doing no more and no less than bare minimum with the end result being mediocrity. While good might seem fine to some of you, keep in mind that the cost of greatness is high, but the toll of mediocrity is much higher. This is your year, remember? How do you move from mediocrity to greatness? Master the two common denominators that make the top 10% the industry's most effective recruiters. First, develop the razor sharp focus that recruiting must be a top priority, NOT a reaction to a problem. Second, develop and implement numerous strategies and systems simultaneously. Now, you are back in the driver's seat. Smart strategists know that keeping a business plan pro-active, rather than reactive will always pay the highest dividend. Know What They Want: Floyd Wickman says, "People don't care what you know, until they know that you care." That lesson is as applicable to the recruiting process as it is to business of real estate sales. We are in the people business, after all, and fulfilling this most basic of human needs is essential to building your organization's "family." Agents don't change offices because the new manager has the latest greatest website available and 24 hour internet access. They do not leave because of flashy bells and whistles. The next "new thing" is not what sways them away. They leave because: ? They do not feel cared about or valued ? They do not feel that their best interests are being met ? Money ? Lack of "team" What do they want? ? To feel valued and appreciated ? More listings ? Tools to help them build their business ? Good work environment Now that you are clear on what potential recruits both want and don't want, putting Phase Three into full operation requires putting systems in place. Let me share with you three of our twelve systems for recruiting success. 1. Utilize a Business Base