Selling a House is Easy
The thought of selling a house strikes fear into most people.
The contracts, the legalese, the exorbitant costs -- they all
conspire to make the experience unpleasant at best, and a
nightmare at worst. It doesn't have to be that way, though.
Let's take a look at three different scenarios for selling the
same house. We'll assume an average house in an average town in
America, whose market value has been established at $150,000.
Scenario 1: A Traditional Home Sell
If the value of the home is $150,000, a realtor will often
suggest a list price of $149,900 -- and rightfully so. Although
you lose $100 before the house ever goes on the market, studies
show that buyers actually see a difference in the two prices
much greater than $100, so the ultimate benefit outweighs the
initial loss.
Statistics show that the average home sells for 90 to 95% of the
asking price, so let's suppose you accept an offer of 93% -- or
$139,400. That's not bad, but it's not what you actually walk
away from closing with. There are several other costs that
figure in.
The realtor, on average, will take a 6% commission. That reduces
your price by $8,360 to $131,040. The average seller
contribution to the buyer's closing costs is 3%, so your final
amount is reduced by another $4,182 to $126,858. Add in $1,000
or so in realtor-recommended upgrades to make the house show
better, and your ultimate take is down to $125,858.
The other factor is how long it takes to sell the home. After
finding and interviewing realtors, going through the listing
appointment and getting the home into the Multiple Listing
Service (MLS), your first offer usually will not come in until
more than 30 days from the point at which you decided to sell.
And from the point that the offer is accepted, it then often
takes 60 days or more for the sale to close.
So an average home in an average American town will take more
than 90 days to sell, and the homeowner will walk away from
closing with just 84% of the home's actual value.
Scenario 2: Using a Discount Realtor
A home selling method increasing in prominence across the U.S.
over the past few years has been the use of a discount realtor.
These services take a much smaller commission, allowing you to
pocket anywhere from 2 to 5% more of your initial asking price
-- as much as $7,500 for the average house in our example.
The downside of discount realtors is that they often provide
services much more limited than a full-service realtor, and
while your home does get listed in the MLS, it's frequently not
shown by other realtors specifically because it was listed
through a discount realtor. In fact, the Wall Street Journal reported in May 2005 that
U.S. antitrust regulators were preparing to file suit against
the National Association of Realtors for practices they believe
are intended to stifle Internet-based rivals and discounters.
So until those practices cease, selling a house through a
discount realtor, while cost-effective, may lead to a
time-to-sell much longer than the 90 days under a traditional
realtor -- still a good route if you don't need to sell right
away.
Scenario 3: Selling to a Professional Home Buyer
Another home selling method that is growing in popularity is
selling the home to a professional home buyer or real estate
investor. These individuals will buy a home for 80 to 90% of its
market value and can usually close in 10 days or less. It's free
to get an offer from a home buyer, and there's no obligation.
Under this scenario, you could easily walk away from closing
with more than you would under a traditional scenario and do it
in less than two weeks. Additionally, you set the timetable for
closing. If you need to sell the house in two months instead of
two weeks, the home buyer works on your schedule, instead of the
other way around.
The downside of going through a home buyer is the risk of
working with someone unscrupulous who doesn't mind taking
advantage of you. There are any number of ways to get ripped off
and be left with no home and no cash -- or, worse yet, no home,
no cash, and a mountain of debt. To prevent that, be sure to
read "We Buy Houses" Scams -- How to Spot Them
and How to Avoid Them.
So going through a home buyer, the average home in our example
could sell for just as much as through traditional methods, but
sell in just 10 days instead of 90 days or more.
Conclusion
These scenarios all assume an average house in an average
American town, so your actual experience could vary
significantly. Homeowners in red-hot real estate markets like
areas of California and Florida, for example, frequently receive
offers matching, or even exceeding, their asking price.
So it's imperative to review all your options before you sell.
Non-traditional methods are gaining in prominence because
they're a very viable, and often better, alternative to going
through a traditional realtor. They deserve a good look the next
time you decide to sell a house.