Rehab Investment Leads - How to handle them and how to get more!
Two Power Tips!
Here are a couple of power tips for dealing with your rehab
investment leads. (By leads I mean potential folks who will
eventually buy or lease your properties.)
Power tip 1: Use an answering service.
- I pay $8.95 per month for a local voice mail drop. Why? Folks
usually don't mind leaving their name and number and more
importantly, you can respond to messages when you are in the
frame of mind for dealing with them. It might work out call
leads back at the same time everyday. Now you may get their
answering machine, so now is the time for a longer message.
- You can use an elaborate message explaining about your
properties with the voice mail number, but I found it more
effective to use a simple, "Please leave your name and number
and we'll return your call as soon as possible" resulted in more
messsages left. When I used a long message, I had a lot of
hang-ups. With the simpler message, the hang-ups dropped to
almost nil.
This is a tremendous stress reliever, and saves the phone
ringing all day, everyday.
Power tip 2: Get signs out all over town!
The more the phone rings, the quicker you will sell or lease
your rehab real estate investment, right?
I'll bet there are other investors who absolutely hate the part
of this business that involves amswering calls and matching
buyer or tenants with properties. I know several of these! Busy
investors would love to screen the folks who don't have the
money for their houses, or are just calling out of curiosity.
- Find that investor and offer to screen his incoming leads and
send only the qualified leads to him or her.
- Learn that investors properties and how he structures his
sales or leases or lease-options.
- The investor puts out your signs and you answer calls. (You
might be able to make a little money for this service.)
- Call messages back, describe the property, match them with
one that fits them, find our their financial situation, send
them to drive by any properties that might fit.
- Pass on any qualified leads to your investor.
- Do try to place folks with the investor's properties, but
naturally it won't fit for some of them. Now you can say you
have X,Y and Z properties, which will likely include some of
yours.
I only answer calls for the other investor.. I don't meet folks,
collect money or do paperwork for other investors. I leave it to
them to close the deal for themselves. Someone with enough
energy could offer the whole package, but I don't. My goal is to
help myself by helping someone else.
This approach works if your don't overload yourself and try to
screen calls for many other investors. I recommend find one busy
one and that will likely be enough to help fill your properties.
In addition it will only work if you and your other investor
fill their properties. So, resist the temptation to push folks
toward your properties. The increase in the numbers of calls and
pool of properties to match folks with will do it's own magic
without you favoring your properties. Let the chips fall.
I used this approach and it's working great. Calls have tripled
and we are placing folks in properties quicker...and that allows
me to keep acquiring new properties.