Search Engines BAN affiliate links!
> From the Desk of Eric Owens > VP of Business Development -
http://stick.marketingharvest.com
A question that I frequently hear from my clients is: "Do I
really need to have my own domain name to get my distributor or
affiliate link listed in the Search Engines?"
The one word answer is 'YES.'. First, many search engines are
'truncating' distributor & affiliate links (reducing them to the
basic link, which is often the company website minus the your
distributor or affiliate code), or even worse... search engines
are banning affiliate links, and blacklisting subdomains of the
parent company that contain certain obvious characters that are
not obviously part of the base site.
Second, a very common practice is for your visitors to just 'cut
off' or remove the affiliate code from the end of your link and
just go directly to the parent company and 'bypass' your
rightful commissions.
The parent company still gets the same number of sales, but
your commissions go untracked.
Fortunately, there is an easy way to overcome this.
http://stick.marketingharvest.com
As a network marketing distributor and affiliate, there are a
number of reasons why having your own domain name is a must:
1) When you have your own domain name, the address of your web
site will be of the form http://www.EasyToRememberName.com.
On the other hand, if your website is just a company replicated
website on one of the free servers, the address of your web site
will be something like
http://affiliatesite.com/cgi-bin/12345/IMakeMoneyOffYou.htm
Which of these two sounds more professional? Which of these two
is smaller and is easier to remember? Which of these two would
you click on?
2) The only way to make money online is to build up credibility
with your prospects and customers.
Having your own domain name is the first step in doing that.
Your customers will feel more comfortable buying whatever it is
that you are selling if you have your own domain name. It makes
your customers feel that they are dealing with a large,
established company, rather than with some fly by night operator.
3) When you have your domain name, you can have multiple email
aliases of the form alias@yourcompany.com.
This allows you to assign different email aliases to different
functions, all of them pointing to your actual email address.
Hence, for example, for questions related to the products and
services that you sell, you can have an email address like
sales@yourcompany.com. For questions related to the newsletter
that you publish, you can have an email address like
editor@yourcompany.com. For comments/suggestions about your web
site, you can direct your customers to feedback@yourcompany.com
or webmaster@yourcompany.com.
Having different email addresses for different functions not
only makes it easier for you to filter your email using your
email client program (Eudora Pro, Pegasus Mail, Outlook Express
etc.), but also gives your customers the impression that yours
is a large, established company with whom it is safe to do
business.
4) Many search engines give a lot of emphasis to the home page
of a particular domain.
So, other factors remaining the same, a home page of a domain
will often rank higher for a particular keyword than any other
page. When you submit your long, obvious affiliate link, your
index.html page is the home page of your site, but not of that
domain. In these search engines, your site will find it very
difficult to make it to the top 20 or top 30, let alone the top
10 for some of the really competitive keywords. Just think of
the amount of traffic that you will lose if this happens.
5) Many major search engines are now refusing to spider the web
sites that contain obvious affiliate coding.
For instance, a link that includes these characters backslashes,
cgi-bin, and affiliate numbers or usernames, would, until
recently, have got the infamous error message saying that too
many pages have been submitted from your site if you tried to
submit your site to AltaVista.
While AltaVista now says that 'your URL has been submitted for
processing' if you try to submit your site, rest assured that it
will not spider any site obviously belonging to affiliate
programs any more - even if it says that your site has been
accepted. Can you afford that?
6) You will also find it very difficult to get an affiliate
link listed in a major directory like Yahoo!. Although Yahoo!
will never admit that it won't add a commercial site which is
hosted by an affiliate program, in practice, it will be a
miracle if you can get your site listed by Yahoo!. Listing your
site with Yahoo! is difficult enough even when you have your own
domain. Don't make your task more difficult than what it needs
to be.
If you do not currently have a domain name to promote your
affiliate program, are you convinced that you need one right
now?
The small fee that you pay per year for your own domain name is
peanuts compared to the benefits that you get. You can check out
the availability of domain names and register new domains at
http://stick.marketingharvest.com
You can now also customize the Title, Keywords and Description
tags for your domain. This gives you advanced search engine
optimization for higher search engine rankings. Almost all
affiliate links are NOT indexed by any of the major search
engines. NameStick Domains are.