How to Use Online Two Tier Affiliate Programs to Your Advantage
To those who are not familiar with affiliate marketing, two-tier
could be a new term to you but to those who are involved in this
kind of money-making experience; it could mean a stream of
income. Two-tier is an enticing feature of a particular
affiliate program wherein, affiliates are allowed to sign-up
additional affiliates below them. So that when the
sub-affiliates otherwise known as second tier affiliates, earns
a commission, the affiliate above receives a commission too.
In two-tier system, the first tier of commission is just like in
the usual affiliate program. The sole difference is that it has
an additional tier/s or sub-affiliates, whereby marketers also
gain a commission once the people that the additional tiers
referred to the program generate sales. Theoretically, affiliate
programs can have multi-tier program with infinite number of
tiers, however, there are practical limitations. As tiers
increase, the affiliate program draws more webmasters who are
mostly interested in gaining profit from other's work and
effort.
Two-Tier affiliate program is also recognized as Multi-Level
Marketing. When you sign-up for an affiliate program, you are
identified as the first tier and the person that you have
recruited or encouraged to sign up is the second tier. If there
are additional tiers, then the system can now be regarded as
multi-level marketing (MLM). But today, MLM isn't as effective
and successful as it was several years ago. It is because at
present, affiliates can freely select from thousands of
affiliate programs and they can quickly switch from one program
to another.
You could probably go wrong if you're thinking that you can
depend on your second tier to do the job for you. So if you want
to use two-tier affiliate program to your advantage and generate
more income by encouraging sub-affiliates to sign-up below you,
make sure that you carefully choose your affiliate merchant.
Pick those merchants who generate stable stream of high quality
products, give high or just commissions, offers real time
tracking, furnishes you with a proven and tested advertising
arsenal and treat their affiliates very well. You can also
sign-up for the merchant who gives high visitors-to-sales
conversion rate.
It is also advisable if you engage yourself with a web merchant
that has a user-friendly website which you can access anytime so
that you can monitor your statistics including visits and sales.
And if possible, choose the one with powerful marketing tools
which you can use in promoting their products.
You're just wasting much of your time and effort and worse,
damaging your integrity once you promote poor affiliate program
because your visitor will surely presume that the product or
service you are reselling must be dreadful too. That's the
reason why it is important to pick first-rate affiliate
programs. Through these, you can not only build up a good
relationship with your visitor, but also, you can easily get
more tiers to sign-up under you. You should also be cautious of
some affiliate programs that give more importance on the profits
to be earned in taking on other affiliates than on the income
from sales, because you'll just eventually find out that someone
has already close those sales without informing you. Usually,
this kind of affiliate program offers a very low first-tier
payment but a sky-scraping second-tier commission.
If you want to start an affiliate program of your own, you
surely have to decide whether it will be a single tier or
two-tier affiliate program. Who am I to say which of these two
programs are better? But let me tell you the benefits you could
get out of two-tier affiliate program.
First, your profit will increase due to increased sales from the
customers that your second tier has referred. Second, you have a
much broader customer base to which you can sell your products
and services. Then, you gain more and stable income because the
customers referred by your affiliate and sub-affiliates could
probably develop a lifetime loyalty on your site and your
products. Plus, you have an army of sub-affiliates who will
promote and resell your products and services to their visitors
and subscribers.
Two-tier program has been a proven winner and should be the
number one choice for the budding affiliates as well as for the
affiliate program managers. When you start gaining profits from
your site as well as your tiers, this is now the right time to
say that you have used two-tier affiliate program to your
advantage.
Author is writter for sites such as Information Today