Affiliate Marketing vs. Google Adsense: Let the Battle Begin...
Lately there has been a lot of discussion on how to make tons of
money with Google Adsense. In fact, many people are making the
claim that Adsense sites can earn a higher revenue then an
affiliate-marketing site.
So that brings us to an important question: Which is a better
online business - Affiliate-Marketing sites or Google Adsense
sites?
Let's explore each one and then find out which online business
is better option:
Google Adsense
How do you like the idea of earning m*ney without dealing with
customers or answering emails. This is possible when you run a
Google Adsense site. With Adsense sites, you can have a virtual
passive-income that requires little maintaining. But is this the
best option for an online business?
Here are the positives of Google Adsense sites:
* They are perfect for people who run information sites that
have no related affiliate product
* You can set it and leave it. With Google Adsense, you can
create a content page, and there is little need to update the
content.
* Adsense sites are easy to scale. Since they require little
upkeep, you can easily create multiple websites that each make a
nice income.
Here are the negatives of Google Adsense sites:
* They are not a great long term solution. Instead of getting
your visitors to subscribe to a mailing list, you are focusing
on getting people to click on ads. Real online businesses
concentrate on building assets that can use for long-term
growth.
* These sites are dependent on search engines. Most Google
Adsense sites make the mistake of depending on search engines
for the majority of their traffic. If the SE algorithms change
then your income might drop significantly.
Affiliate Marketing
Being an affiliate marketer is great for those who want build a
theme site. With this type of business, you can easily create
web pages around a topic and get people to buy products through
your products. If done correctly, you can easily build a loyal
following that will help you make money for years to come.
But can affiliate marketing make you more money then Google
Adsense?
Here are the positives of affiliate marketing:
* A great advantage of affiliate-marketing is that you can
build a long term business that will bring in a revenue stream
for years.
* With affiliate-marketers you need to focus on building an
email list. This list is a major asset of your business. Every
time you have an offer, you can go to your list and increase
your profits.
* Unlike Google Adsense sites, which only concentrates on high
paying keywords, an affiliate marketing site can be centered on
a topic that you have an interest in.
Here are the negatives of affiliate marketing:
* You have to learn how to write persuasively and get people to
purchase the product that you are recommending. For many people
this is a difficult skill to learn.
* Each affiliate marketing site requires a lot of effort. You
must spend a lot of time writing product reviews, building your
email list and creating web content.
So which is better: Affiliate marketing or Google Adsense?
The answer is that both are great solutions for an online
business. Instead of choosing one over the other, you should
create websites that can take advantage of both.
Here is how you can do this:
1) Create a content site on a topic that you are interest in,
while paying a good amount per Adsense click.
2) Integrate your Adsense into the menu bars and the top of
your web content.
3) Add web pages for affiliate-products and your opt-in email
list. But, make sure that you leave out the Adsense blocks on
these pages. This way you are ensuring that you are building
your long-term assets.
4) Create optimized web page articles that focus on a specific
keyword phrase. Place your Google Adsense in these blocks.
5) Provide your email list with good content and product
recommendations. Once in awhile, email your list and provide a
link to some of your web articles. That way, you can earn a
little bit of m*ney from your subscribers while giving them good
content.
By focusing on both affiliate products and Google Adsense, you
will be building both short-term and long-term profits.