Reselling Products with Resale Rights: is this trend here to
stay?
Selling intangible and digital goods on the internet has brought
a new e-commerce era in which resale products, resale rights and
reprint rights have become an extension of the activity itself.
Such intangible goods include software, e-books, manuals,
articles, tutorials, certificates, forms, files, music,
podcasts, movies, digital art, and many others that may be
purchased through an electronic payment processor or with a
charge to credit or debit cards.
Electronic payment processors are also called e-payments and are
those made via a web browser for goods and services using credit
or debit cards but processed by third party escrow agents or
companies. Third party payment systems include Cli ckbank,
Paypal, Stormpay, eGold, moneybookers, emo, worldpay, etc.
Altogether, the number of resellers, also known as A ffiliate
Marketers, is increasing every day making it possible to find
whatever you look for on the internet.
All these facilities are to encourage the acquisition of
products via internet, but behind the goods offered, there are
many individual stories of innovation, hard work, and redrawing
of marketing strategies. Established companies, solution
providers, software developers and entrepreneurs, just to name a
few, are moving from traditional marketing, telemarketing,
printing, direct mail and emailing methods, to more effective
efforts reselling products and products rights.
While many services stick to the model in which a reseller pays
out from a few dollars to thousands of dollars in annual
membership fees for reselling vendor programs, many vendors are
moving to a scheme in which resellers pay for a product with
resale rights. Ss the sale is final the buyer now owns the
product, and then resells the product.
He may raise the price following the suggested price guidelines
of the vendor, or determines the price at his sole discretion,
keeping the total amount of the sale. This includes what would
be the affiliate commission. So products sold this way are
profitable for both the vendor and the reseller.
Resellers are found practically in every type of industry
land-based and web-based, from housing to technology. Resellers
perform one of the most important roles in the supply chain of
digital products and intangible products worldwide, otherwise
limited to one online and physical location; the vendor's
location.
One of the first implementations of this marketing model was
made by Independent Software Vendors (ISV) term applied to those
companies specialized in making and selling software, a digital
good usually for niche markets, such as health care
professionals, real estate brokers, barcode scanning or
factories' stock maintenance.
Today, software reselling has expanded not only to companies but
to independent developers and amateur programmers who create
small but fully functional and useful application software
rather than system software such as operating systems and
database management systems.
Under the new schema, software vendors sell their programs
directly to resellers who are in charge of the product
distributorship, being totally independent of the vendor and
independent in their approach to working with their potential
clients at their convenience. With this same behavior, other
intangible and digital goods developers work with resellers to
commercialize their products.
As a derivation of the reseller activity, some vendors offer
resellers the opportunity to resell products to the end-user
consumers keeping 100 percent of the earnings in a schema known
as "resell rights". These can be limited rights, such as only
reprint rights, or full rights, known as Master Resal e Rights.
These may include the commercialization of the software as the
reseller wants, including printing, modification,
distributorship, integration in CD bundles or even as give aways
to encourage the participation in other activities, such as
getting memberships.
With this panorama, we can confirm that resale products and
resale rights are here to stay. If you want to become a reseller
and earn an immediate commission on the sale. With affil iate
marketing, the number of intangible products and digital goods
you can resell are as big as your imagination can figure out.
This includes all possible commerce branches as well as
innovative digital business developed by entrepreneurs.
If you want to resell digital goods and intangible goods keeping
100% of the earnings, the possibilities are as large as the
reselling of products, but depending on the goods in which you
are interested, it is required to purchase the goods to get full
master resell rights included. Or it might require getting a
membership to a certain website.
Is reselling products with resale rights here to stay? You
better believe it is! Get involved early, and you should profit
from this current craze.
Fred Farah
copyright 2005