How Do I Build A Winning Business Plan? Part 1
Using sample business plans and their structure, along with
studying as many business plan examples as you can, will provide
you with the necessary framework to consider your business from
every possible angle. Starting or running your business
without a business plan is akin to being a human without a
skeleton!
Not only will using a sample structure highlight any areas you
haven't fully thought through, but it will also provide you with
a good idea of what makes a good business plan, and what
doesn't.
The importance of your business plan as a motivational factor in
running or starting your business cannot be underestimated. You
will find that your commitment continues to build as you collect
information, research and write each section.
Your business plan should always accompany requests for Small
Business Loans , and lenders or any kind of angel investor will
simply refuse to consider your business proposal without one.
Lenders and investors want to see your plan with the aim of
satisfying key questions before they make their decision to
grant funding or not.
Once you've commenced trading your small business plan will act
as a steak in the ground, and help you measure where you
expected to be against where you actually are. It will help you
take corrective action as necessary.
Sample Business Plan Structure
All plans should include at least the elements listed below, and
perhaps additional sections depending on the type of industry.
Executive Summary Company Background Products or Service
Overview Unique Selling Proposition and competitive advantages
The Marketplace Operations Leadership and management profiles
including professional competencies Professional Support Risks
and Threats assessment Financial forecasts including key
assumptions Relevant appendices
Collecting the information for all the sections is time
consuming and sometimes difficult. The business section of your
local library is always a good place to start research. Ask your
friendly librarian about how to look up market research reports,
and how to investigate competitors.
If you are not familiar with spreadsheet software, constructing
the necessary financial forecasts represents a significant
hurdle. You have 2 choices:
Pay someone to put part or all of the plan together for you, or
a small investment in some business planning software.
The advantage of using a professional is you will receive the
benefits of their experience, combined with a professional
looking plan.
The disadvantage is that it won't be easy to make changes, and
more importantly, because you will not have been as involved in
its preparation, you won't be as familiar with its contents as
you should be. Make sure to learn the contents well.
One final tip though, remember it's the quality of the
information you put into it that determines what comes out.