Marketing Your Business Your Way - NOT His Way NOR Her Way

What's wrong with his or her way? Is it because it's a me too way? Did you ask? Well, it is your business you are marketing. There is nothing wrong with his, her and me too way. You just need to adjust things to suit your situation. In other words, your business simply should be done your way. Mr X is a successful marketer. His way of marketing has brought him good business. He has screenshots of big commissions and a long list of testimonials. If you want to earn big money as a net marketer, then follow his way. You are a newbie, you simply don't have your way. His way is time-tested and proven to give awesome results. Almost all web rockstars' advertisements show powerful wordings like that. You will also find earnings disclaimer somewhere on their site. It basically says that you may or may not achieve as good as those described in there. Your success can only be guaranteed by you and only you, NOT him NOR his products. That is certainly the ultimate truth. What works for others may not necessarily work for you. Do, however, learn from successful people like him. They are indeed your good references. Success comes through a long and winding road, bumpy too :-) So people say. The now successful people have gone through that. They too started a newbie. They kept going even when the going got tough. Some of them even got to the bottom where things just couldn't get any worse. They just kept going. That's the spirit worth having. That's the attitude worth following. Never let any bad thing or any handicap by human standard prevent you from making progress and achieving good results. What is this handicap by human standard thing you are talking about? I hear you asked :-) The following story gives a good description of it. Let's get to it now. How did he do it? He couldn't even..... The question arises whenever we see a handicap can do as good as or better than normal people. My friend told this "true" story. He must have got it from his reading somewhere. Never mind the source, it's the content that I am interested in. Here we go. There was a businessman selling encyclopedias. His bookshop was in a shopping mall. He wanted to increase his sales by recruiting sales-people. So he did. 20 people showed up, 1 of them had a speaking disability. Normal people can simply pronounce "butterfly", he goes "bu..but...butte..r..but..ter...fly". His name is Jondo (not his real name :-)). The businessman only paid commission on sales done. Deep inside his heart, he knew Jondo had come to the wrong place, certainly NOT selling his EXPENSIVE encyclopedia. He didn't show his feelings. He gave everybody the same toolkit and 2 books in a bag to get started. After a short briefing, everyone went their way to sell. Office hours are 10am-5pm. It was 9:50am. 10:30am came Jondo with money for the 2 books, grabbed another 2 and took off. 11:30am came Jondo with money for the 2 books, this time took 4 and off he went. The other NORMAL guys hadn't sold the original 2 yet. The businessman got puzzled. How did he do it? He asked his shop assistant to take over for him. He decided to follow and see Jondo in action. Jondo stopped at the hall where traffic was heavy. He approached the passing by person that took a glance at him. His bag on his shoulder, one hand holding a book, another pointing at it. He said :"Sir, goo...d bo..ok." As the person stopped for a while, that very moment Jondo opened the book and went :"I...I re..ad fo..for you." That's how Jondo did it. That's NOT in the toolkit. That's NOT what he taught his sales people to do or would do himself. His eyes got wet with tears beyond control. At the end of office hour, the BEST normal sales person sold 4 books. Majority didn't sell any. Jondo sold 10 by marketing his way. End of story. Even though the story is about selling, but the idea applies to anything you do in life. You already HAVE what it takes to succeed. You already HAVE your way within you. You just need to make the best out of whatever you have NOW. Start from where you are and make progress after progress....never ending. Your way will show only by your doing NOT just reading, thinking, dreaming or you-name-it non action. Start putting into practice whatever know-how you have now, if you haven't done it already. Practice makes perfect, so people say. You know they are right of course :-)