Building and maintaining an email list
Every time you send an email or newsletter to your list, one of
two things happens.
1. Your email makes a positive impression, and your readers feel
you are worthy of their attention and continued interest. Or,
2. Your email is disappointing in some way, and your readers
view the next email you send with a little less enthusiasm.
Put another way, every email or newsletter you send will either
build on or diminish the relationship you have with your readers.
My guess is that most retailers and publishers don't think like
this.
I have a feeling that most list-owners view their list as an
asset, to do with as they wish. There's money to be made from
that list, and they'll do what it takes to maximize revenues.
An email list is a very delicate thing...
It's not the list that's delicate, of course. It's the attention
and respect of your readers.
You have likely experienced all I'm talking about from the
receiving end. You probably still receive emails and newsletters
from some companies and individuals - but simply don't open them
any more. One day you'll get around either to filtering them
into your junk folder or unsubscribing.
Why don't you read them any more? What went wrong?
At some point you felt it just wasn't worth it any more.
Maybe the content became repetitive. Maybe the sales pitches
became too relentless. Maybe you had learned all that those
particular people could teach you.
>> Pay very close attention to what you send to your readers...
I have seen one huge list become almost totally non-responsive
within a matter of weeks.
I have seen another list, with millions of subscribers, end up
with an open rate of around 4%.
In both cases this happened because the owners of the lists lost
sight of what a "list" really is.
A list is not a passive asset that can be milked for all it's
worth.
A list is a large group of people who signed up because they
trusted you enough to share their email address.
The list is not "yours". It is theirs...one name at a time.
As a result, you need to think very carefully about what you
send to that list, every single time.
It is understood by your readers that you will sometimes have
something you would like to sell them. It's OK. But you have to
achieve a balance. You have to give more than you ask for. Your
readers have to feel that they have come out on top in some way.
Use articles or
tutorials to keep their interest . Over 900 business articles
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Concluding thoughts...
Before you send each promotional email or newsletter, pause for
a moment. Review the contents and make sure you have the balance
right.
Make sure there is enough value there.
Make sure the value of what you give outweighs the attention you
ask for in return.
Article by nick . Find more at article site