Has the Response to your e-Mail Promotions Taken a Nose-Dive?
Has the response to your e-mail promotions taken a nose-dive?
... Then you will want to pay close attention to this article!
If the response to your e-mail marketing promotions has taken a
nose-dive recently, hear me out on this:
Every time someone announces that they've just discovered the
"next big thing" in online marketing, I'm naturally a little bit
skeptical.
So when I heard that world-renowned Internet marketing expert
Corey Rudl has a "revolutionary" new product, I wasn't sure what
to expect!
But then I read his article -- the one that's included here. And
let me just say that I know my marketing techniques will be
drastically different from now on!
I strongly suggest that you read this!
From: Corey Rudl Internet Marketing Center
Over the past few months, a number of my subscribers have been
asking me about the latest marketing technology to hit the
Internet.
It's called "direct-to-desktop" publishing, and right now, it's
the exclusive property of Fortune 500 companies who are paying
tens of thousands (even hundreds of thousands!) of dollars to
have hotshot developers create custom software that lets them
cash in on the new technology.
Direct-to-desktop publishing gives these elite companies the
kind of advantages that most Internet marketers can only dream
about...
100% guaranteed message delivery
Instant messages that appear in full color and sound, right on
a customer's computer desktop
An exclusive, private communication channel with loyal
customers and subscribers ... All in a customized, branded
window with their company logo at the top.
When you visit one of these companies' web sites (think online
music stores, sports fan sites, entertainment sites, and so on),
you'll see an offer that says something like "Click this button
to receive instant updates direct to your desktop."
Click the button and you'll download a small, customized
"reader" application that lets your computer receive messages
from the company.
The advantages of 'Direct-to-desktop'
Direct-to-desktop publishing lets you send HTML messages
directly to your customers' desktops -- instantly, reliably, and
electronically -- without having to wrestle with e-mail filters,
bounce backs, or competition.
Once customers sign up, they don't have to check their e-mail or
visit your web site to get your latest news or updates. A
flashing desktop icon alerts them as soon as they receive a
message from you -- and all they have to do is click to read it.
It's brilliant. The system doesn't use e-mail, yet it is 100%
opt-in -- subscribers simply turn off the program if they wish
to stop receiving messages.
... It's a win-win situation for everyone involved: Subscribers
receive messages only from companies they trust. No spam, no
pop-ups, no third-party ads... just legitimate messages from a
sender they want to hear from. And companies get to deliver
their messages without ISPs or e-mail filters getting in the
way.
The right technology at the right time
Here's the bottom line: E-mail marketing is getting more and
more complicated. While e-mail is still a powerful marketing
tool (Proof: I used it to make more than $2.4 million last year,
and I'm on track to do the same again this year), these days you
need to work harder than ever to keep in touch with your list of
customers and subscribers. Here's why:
Subscribers change their e-mail addresses, leaving you without a
way to contact them.
Your legitimate messages get wrongfully trashed by overactive
junk mail filters.
People's free e-mail accounts fill up quickly, causing your
messages to bounce back.
And even when your e-mail makes it into a subscriber's inbox,
it can get lost in a sea of newsletters, personal messages,
promotions, and spam if you don't know what you're doing. For
these reasons, many marketers are looking for opportunities to
use this new direct-to-desktop technology as a "partner" tool
that works hand-in-hand with their e-mail and advertising
campaigns.
Unfortunately, there are still a few problems with it...
The 'big guys' have cornered the market
Right now, the Fortune 500 companies have cornered the market on
direct-to-desktop publishing. And for good reason -- they've
been the only ones who could afford it!
These companies have paid huge sums of money to have software
developers convert their company materials into compatible
content. They've hired professional designers to come up with
attractive, customized "reader"applications they can send to
their subscribers. And they've put tons of money into developing
flashy graphics, streaming audio, and video clips to send out.
There is a tremendous opportunity for marketers to be at the
very front of the curve, taking advantage of this red-hot new
technology to get secure, direct access to the desktops of your
customers... But unfortunately, it's next to impossible for the
average person to get set up with direct-to-desktop technology
right now.
You need to know a programming language like XML to create your
content "feed." And unless you're willing to hire some expensive
software developers, your subscribers will have to use a generic
"newsreader" application to receive your messages.
Where this new technology is heading
The current situation of direct-to-desktop publishing reminds me
of the way things looked on the Internet five years ago, when
most companies didn't have web sites yet. Only a few highly
funded Internet start-ups (remember the dot-com boom?) had the
money, software, and skills to develop a professional site.
Then a few companies started looking at how to make web design
accessible to the public -- and now, user-friendly web design
software has made it easy for anyone to create a
professional-looking e-commerce web site in minutes!
The same thing happened with e-mail marketing. At first, it was
just a few entrepreneurs testing the water to see if there was a
way to avoid paying postage for direct mail promotions -- and
now, thanks to e-mail automation software, it seems like every
company is using e-mail to distribute their promotions and
newsletters.
And now, the same situation has come up again. This technology
will become mainstream in the future, but it's those who get in
on it FIRST who will see the biggest profits from it. And at the
moment, it's just now affordable for all of us smaller companies
that don't make billions of dollars a year.
All the best...
Corey Rudl Internet Marketing Center
I'll let you in on a 'little secret'...
I know from talking to Corey that he just didn't think it was
fair that Fortune 500 companies are the only ones that can
afford this technology, while marketers like you and me have to
settle for inferior, stop-gap solutions.
And I know that he and his team have been quietly working on a
solution to allow "regular" small online business owners start
using "direct-to-desktop" technology for a tiny fraction of what
those Fortune 500 companies are paying...
Just recently, Corey released his powerful new solution to a
select group of his customers and subscribers... complete with
customization, branding, and tracking tools BEYOND what these
$10,000+ solutions typically offer.
And now YOU have the opportunity gain a HUGE advantage by making
sure you reach the market with this FIRST -- long before your
competitors even know it exists!
Go to: http://www.marketingtips.com/desktop/t/865620
... but don't delay, because like Corey said, the marketers who
use this first will be the ones to see the biggest profits.
I hope this information helps you kick your online marketing
into the next generation!
The Bruised Onion.com Team http://www.bruisedonion.com/business