Hook Your Direct Mail Sales Letter Readers With Good Transition
Sentences
Anglers in Maine catch trout using dry flies with barbless
hooks. Unless they keep tension on the line all the way to the
net, they lose the trout. Your sales letters must do the same.
But how?
One secret to keeping busy business readers hooked is to use
irresistible transition sentences. Transition sentences come at
the end of one paragraph and the beginning of the next. Good
transition sentences leave your readers hanging in a number of
ways.
One of them is to tell your reader that a number of things are
coming up, forcing your reader to transition to the next
paragraph to learn what some of those things are. If you