Business Postcard Marketing: 35 Ways to Use It

Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a letter or self-mailer. You can use postcards in dozens of ways to promote your business.

1. attract new customers
2. generate leads for your sales force
3. generate traffic at your trade show booth
4. drive buyers to your website
5. strengthen relationships with your existing customers
6. secure sales appointments with qualified prospects
7. announce a special offer
8. nurture relationships with long-term prospects
9. introduce new products and services to your customers
10. persuade prospects to try your demo software CD
11. increase traffic to your retail store
12. invite clients to your event
13. persuade prospective clients to invite you onsite to conduct a needs analysis
14. announce the opening of your new business in a neighborhood
15. announce a special offer
16. win back inactive customers with a special promotion
17. publicize your new business hours
18. announce that you will be in the area on a certain date
19. show that your real estate firm has listed or sold a home in the reader