Getting into Mailing: What Printers Need to Know
Many printers, frustrated with minimal revenue gains, look to
mailing services to drive incremental profits. Adding mailing
services can offer synergy with existing printing services, with
minimal investment and a fast learning curve.
Are You Ready?
Recent surveys indicate 65 percent of everything printed is
eventually mailed. If your printing jobs follow this pattern,
you could be ready to incorporate mailing services into your
business.
Step one is to review your mailing-service plans with key
customers, whose buy-in is critical to your success. These
discussions will provide a better understanding of what it will
take to get the job done, which in turn can strongly influence
initial software and equipment priorities.
Likely components may include a workstation (minimally, a
powerful desktop PC equipped with USPS-approved presorting
software); an inkjet addressing machine; work tables for
staging; a strapper, tabber, postage meter and scale; plus a
conveyor, inserter, and assorted supplies. Naturally, you