Why Should You Compare Your Email Campaigns?
Making sure that your email newsletter subscribers are
receiving the best of your information is very important. If you
are using an optin list from a while then you should know:
What grabs most of your subscriber's attention?
How frequently do they want to read your newsletter? Are the
really interested in the information you provide? Do they
forward your information to their friends?
You will get answers to these questions when you compare results
of all email campaigns sent to this optin list in last one year.
Put all the email campaign statistics in a table and in a graph.
Below are the most important statistics that you should look at:
Open Unique Open Clickthru Unsubscribe Forwarded
Put these statistics in to a graph and you will know which
campaign was most effective. Clickthru rate is more important
than opens and unique open rate. Clickthrus shows that your
subscriber showed interest in the information you provided. Just
an open without a clickthru shows that subscriber did read the
information, but he or she is not interested in the information
you provided so no click.
Follow the style and information or advertisement trend of the
most effective campaign. This will help you get more and more
clickthrus for your next campaigns.
It wouldn't take any more than few hours to compare your
campaigns. If your email marketing service or software provides
this feature than use it and achieve even better results for
your next campaign.