How to benefit by carrying out a responsible email marketing campaign

Spam seems to be increasing by the minute and this has become a major subject of concern for email marketers. Responsible email marketing is the only way by which organizations can make sure they are safe. This is the reason why responsible email marketing is considered the future of email marketing. Discussed in this article are the different ways to carry out a responsible email campaign and how to benefit from it. What is responsible email marketing? A responsible email campaign involves carrying out email marketing by following certain guidelines, right from obtaining email lists to sending out mails. Permission based email marketing or opt-in email marketing can also be termed as responsible email marketing but not to that extent. Permission based email marketing Vs Responsible email marketing Permission based email marketing as the name suggests involves taking permission from the recipients of the e-mail before sending them any mails. But there are some basic points to be followed for a permission based email marketing campaign to be termed as responsible email marketing. The following points illustrate as to what permission based email marketing should involve to be considered as responsible email marketing. Permission based email marketing should involve 1.) Obtaining email addresses by legitimate means like opt-ins 2.) Sending emails with a functional opt-out box 3.) Handing un-subscription requests at-least on a weekly basis 4.) Providing valid contact information and proper signatures with every mail 5.) Sending mails following a specific frequency at all times Permission based email marketing should not involve 1.) Collecting email lists from email vendors or by using email software programs 2.) Sending mails with porn (without clearly stating so) or potentially damaging materials 3.) Sending emails with false headers that may create obstacles in tracking the mail 4.) Sending emails with false IP addresses 5.) Sending mails that do not have a reverse DNS lookup with the domain name 6.) Sending emails with misleading subject lines and mail content 7.) Sending mails from a computer that you do not have access to use So only in-case the permission based or opt-in email marketing has these qualities can it be considered as responsible email marketing. How to collect email lists to carry out responsible email marketing? Getting email lists from email vendors is an easy thing to do, but is not recommended in the least. The best way to collect email addresses is by providing opt-in boxes on your websites, advertising in related ezines, websites, forums and blogs. Given below are nine points that you got to bear in mind while getting email lists using opt-in boxes. Nine pointers to follow while getting email lists using opt-in method 1.) Never provide pre-checked opt-in boxes 2.) Never make your customers check the boxes by fake means 3.) Make the opt-in process as easy as possible 4.) Never ask for too many personal details 5.) Tell your customers what they will get in case they opt-in 6.) Provide incentives if required 7.) Provide a