The Chaos Theory for the Webmaster and Internet Marketer

*This is an independent examination of the idiotic promotion practices of some marketers. Pepsi and Coke are not sponsors or co-sponsors of this examination. Pepsi is a registered trademark of Pepsi Corporation. Coke is a registered trademark of Coca Cola Corporation. IDIOTIC PROMOTIONAL CAMPAIGNS I received the following email from a direct email marketing company. This is not the first time I have seen someone use this technique in his or her direct promotion campaign. At first, I had deleted the message for being the spam that it was... Then I realized what a good article this would make. So I dug the message out of my trash folder so that I could share it with you. SUBJECT: Soda Taste Test Dear Consumer, Today, we're gathering opinions and preferences about popular soft drinks. Your feedback will help us determine the people's choice. SURVEY QUESTION DOES PEPSI