How to Handle Customer E-mails Like a Pro
Sometimes as part of my work I'm asked to mediate between
customers and website owners in dispute. As such, I get to read
e-mail correspondence between both parties and I'm often
appalled at what I read.
One client wrote to company X to find out why it was taking them
so long to apply a credit they owed to her credit card. The
customer service agent for company X sent this reply:
Dear Madam:
We received your inquiry. Your refund will be credited to your
account within 7 to 10 business days. If you had read our policy
statement, you would know this. I hope this fully answers your
question.
Regards, Company X
Whoa! Snarky.
These days, a large volume of customer service communication is
done by e-mail because it's so cheap and (potentially) fast. But
one of the drawbacks is that it's so easy to leave the wrong
impression, to say things in cyber space that you would never
say over the phone or face to face.
Here are a few tips you can use to improve your online customer
relations.