What you are about to read is the strategy for an advanced landing page concept called the Baxter Grabber. You will read what elements comprise the landing page as well as the one element that allows the Baxter Grabber to excel above and beyond any other landing page concept in existence today.

The purpose of the Baxter Grabber is to drive prospects (leads) into your sales process from free search engine traffic.

It all begins with the landing page design. The landing page begins with a compelling headline which follows traditional direct sales style headlines. The headline is followed by a compelling multimedia presentation. After the multimedia presentation, the format follows a short form sales letter. This means that there is an opening paragraph, followed by compelling benefit driven bullets, a closing paragraph and the lead capture form.

An example landing page: http://www.baxtergrabber.com

Now, let