Some sites are perfect for the Christmas season - their products fit easily into the idea of gift-giving. But what if the products and services you offer are for small business owners?

Or, as many of my clients ask, how do I survive the holiday season if I sell intangibles?

When a couple of people brought this question up to me in early fall, my answer was that I'd probably make enough money in October not to have to worry about November and December at all. Prevention made sense to me at the time as being the best cure, but it also doesn't mean that I've resigned myself to slow sales during the holidays.

On the contrary, I think that most people who have businesses that offer intangibles such as ebooks, downloadable software, or marketing services can just as much, or more money as the rest of the year by changing tactics slightly.

In other words, just because much of the world is more focused elsewhere doesn