You Can't Swim Without Getting Wet in MLM
You Can't Swim Without Getting Wet in MLM by David Ledoux
I've had an epiphany over the last few days that I wanted to
share with you in regards to being a "phone-monster" in network
marketing. It's hard to type this because my cat keeps sitting
on the keyboard. She is demanding attention.
If you look around the industry right now, do you see a whole
bunch of people trying to build downlines by buying leads, cold
calling them using a script, and dialing hundreds of dials a
week?
Have you tried this personally? What have you discovered?
I have a friend named "Phil" who has a pretty nice downline of
over a thousand people. The other day one of his team named
Howard was out of town on business, and asked Phil to call his
leads for him. I was baffled as to why Phil would do this for
Howard.
"David, Howard gets 5 leads a day on auto ship. His leads are 5
bucks apiece. We don't want them to go to waste!"
Phil called me a few days later with a discovery. "David, those
5 dollar leads from that vendor are just as crappy as my 5 cent
leads...I am so fed up of talking to broke halfwits!"
I asked him what his plan was. I was surprised by the answer.
"We're going back to building local downlines using warm market
and driving depth through home meetings. That's how I put over
500 people into my business my first 18 months!"
Can I get an "Amen!" brothers and sisters?
Here's the BIG secret...and I am going to make a few enemies and
a few extra critics with this statement... the ONLY way to truly
build a real mlm business that pays you for decades is by
building a strong local base through 1 on 1's, 2 on 1's coffee
shops, kitchen tables and living rooms.
Anyone that tells you differently is selling something. Maybe
they are selling leads. Or websites. Or dead genealogies. Or
conference call bridges. Or tape mail outs. Or power legs. They
may mean well. Or they may be in it for a buck.
The business hasn't changed in 60 years. A lot of experts who
aren't in the trenches building will tell you it has. But at the
end of the pen, it's still the same.
It starts with a dream. Then a list. Then you show the plan.
Over and over and over again. And then there is everything else.
1. Dream 2. List 3. Plans 4. Everything else
It looks like such a simple business. Maybe that's a clue. Maybe
only simple things duplicate?
I appreciate you!