The Insider's View Into the MLM Opt-In Leads Industry
Everyone wants to be on the inside... at least if you are on the
outside looking in. I'm old enough to remember walking with my
parents or grandparents through the downtown streets of
Springfield, IL at Christmas time, and looking in the display
windows of all the Christmas decorations, toys, and electric
trains. I was on the outside, and I wanted inside where the good
stuff was.
Well, I don't know if you are on the outside of the MLM Leads
industry wanting to get in, but I want to take you on a tour -
to get the inside scoop of the leads business. If you knew what
actually went on in some arenas, you may think the inside scoop
looks like this picture.
How Leads are Generated
For the most part, network marketing leads are generated over
the Internet. While I don't have a scientific study for this
across all the leads companies, I would estimate 85-90% of all
leads you find for sale are originated on the Internet.
There are two main reasons for this. First, the Internet is
where most people are doing their research today when looking
for jobs, for ways to make extra money, how to invest, etc. So,
why not go where the people are looking. Second, it is the most
cost effective (usually).
Generally speaking, a person is surfing the Internet, doing a
Google search, and checking out their options for ways to make
extra income. Or, sometimes the person is not even thinking
about wanting more money when an online ad catches their
attention and they check it out. So, they fill out a form and
hit submit.
That is the basics of online lead generation. Some person is out
there surfing the Net. There is an online ad. The person fills
out the online form and hits submit, and BOOM, they are now a
prospect waiting to be sold.
Sounds innocent enough huh? In fact, it sounds like quite a nice
system. Wouldn't we all like to receive a batch of leads after
they had been surfing the Internet for ways of making money from
home... they filled out a form... and now you have their name,
phone, and E-mail address in your hands.
But, let's look at what happens out there sometimes and some of
the variables that can make a HUGE difference in the type of
lead you now hold in your hand.
Incentivized Leads
in-cen-tive (noun) - : something that incites or has a tendency
to incite to determination or action
One of the biggest problems that exists among the Internet lead
generation business is the incentives that "incites" or
"entices" a person to fill out a form and hit submit. If you
have purchased leads long enough, then you have probably come
across the person who did not know they were going to be
contacted about a home business... instead they were going to
get a new Video iPod, $10,000, or a vacation cruise.
So, what do you do? You go to XYZ Leads company and you buy a
batch of leads. The leads are $2.25 each, so you buy 50 of them
for $112.50. There is a chance you may find a good prospect in
there, but, for the most part, you are going to have
"wishy-washy" prospects.
No lead is ever pure because we don't know what other sites the
prospect has been to, filling out forms, and checking out other
businesses. However, if you are going to invest in leads, it is
worth a few extra minutes of research or an email or phone call
to the owners, to know what kind of leads you are purchasing.
And, even more important, order a smaller batch of leads to test
market before moving forward with a company. Leads are all about
results, so ask and test.