Effective Ways to Build Your M'LM On the Internet
You can build M'LM entirely on the internet and you can also mix
offline and online strategies to build the business.
Before I tell you how online marketers use the Internet to build
their downline, let me tell you three rules for anyone
considering to get involved.
Rule #1: You USE the products or services yourself.
Rule #2: You will USE the products yourself even though there's
no compensation plan attached to the products.
Rule #3: You don't have problems recommending the products to
anyone and everyone.
Then, only after you pass these three rules, you are more
prepared to begin building the business. Or else, find the right
products to represent.
Why do I stress the word "USE" twice above?
First, if you don't or can't use the products or services from
your M'LM company, there's more likely that others will not use
them too.
Second, how can you tell others if the products or services are
any good if you, yourself, don't use them?
If you fall for the greed of getting lots of money by looking at
the compensation plan only, you are more likely to quit in less
than 90 days. M'LM requires work and that work is promoting your
business and helping your team to grow.
Now that we've set the three rules for you to follow, we'll move
on to using the internet to build your downline. And, like other
Internet business models, you can sometimes adopt the same
strategies to build your M'LM business. Here are a few of them:
1. Use autoresponder to tell others about the products or
services your M'LM company provides. Tell your prospects about
the company, how the products can solve their problems, how they
can get paid by telling others about the products, and how you
will help them generate extra income from the business.
2. Create a product (an eBook for example) about anything
related to your M'LM products or the problems that your products
can solve. For example, you can write an eBook about periodontal
disease, how it happens, several ways to cure the disease and
then recommend dental care products from your M'LM company.
Then, you can sell the eBook or give it away for free.
3. Create a one page website with a "Killer Sales Letter" to
sell your product. Your sales letter should be compelling enough
that your prospects will pull out their credit cards to order
your products right even before they finish reading your
website. If they don't order, follow up with your autoresponder.
4. Create a content website to educate your prospects about your
products and your business. Ken Evoy is suggesting this approach
at his website:
http://networkmarketing.sitesell.com/onlinetools.html
5. Use online multimedia tool to let your prospects be more open
about your business. Instead of your trying to convince about
the industry, let the professionals do the work for you. For
example, ask your website visitors to view short prospecting
movies before they contact you. Visit this site to find out more
details: http://mlmlessons.com/mlmmovies
6. Hold tele-conference meetings to support, educate, train and
sponsor people into your organization. This is extremely helpful
to build a long distance group. With the internet, you can also
hold web conference meetings where your prospects can logon to
their PCs and hear you talk.
7. Buy prospect names with their particulars so that you can
contact them on the phone or lead them to your website. This
approach requires some skills to practice and a reliable
resource to get your leads/prospect names.
These seven tips are just a start. Network Marketing or M'LM is
an entire business industry by itself but you can always have an
option to build it offline, online and both online and offline.
Internet can probably speed up the progress or the process of
your prospecting routine, but it shouldn't remove the
relationship building between you and your team. The success of
you in your M'LM comes from the success of your team.
So build your team and support them.