Why MLM Works for Me!

To tell the truth, at first, multi-level marketing (MLM) did not work for me. As a successful business man with my own business, I thought starting an MLM business to create another source of income would be easy. As I learned in business school, marketing is the lifeblood of every business. Businesses spend billions every day getting their "message" out to the consumers. The "message" I was hearing was that the internet was the place to be. The place to make millions in a short period of time. It was high tech this and high tech that. What I had forgotten about success in business is that a business generates revenue by selling products and services. And that selling involves an exchange of money for something of "value." The more products and services a business sells, more revenue is generated. Unfortunately, too many MLM schemes are being marketed on the internet as legitimate businesses. The product being offered is the "opportunity" to make a fortune as if the "opportunity" has value in its own right. The message being marketed was that anyone joining the MLM business could make a fortune by getting other people to buy into the "opportunity." What I and other people failed to realize is the multi-level marketing is just one way of moving products and services into the marketplace. Success comes from moving more products and services into the marketplace. MLM is not the end; just the means. To expand my business and make MLM work for me, I needed to find other successful business people or business-minded, entrepreneurial people. The kind of people I want as business partners. I believe successful businesses are the result of people sharing a common vision for the future, achieving the goals of putting quality products and services into the hands of the consumer. Ideally, the achievement of business goals results in achieving personal goals such as creating wealth, creating family security or simply controlling one's own destiny. My advice to people building MLM businesses is to look for like-minded business people. Leave Mr. or Mrs. "Average" at home on the couch watching Jerry Springer. Like the old cliche, don't try to teach a pig to sing. It makes the pig mad and frustrates you. Or to use another cliche, you won't win the race to success if you have to drag your deadweight brother-in-law over the finish line. MLM can work for you too.