Ringtone Creation Software- Creating Raves or Waves?
Okay, so we all know that you can change the ringtone on your
mobile phone by purchasing a ringtone online. In fact, there are
an endless number of web sites that will sell you a ringtone or
wallpaper (prices vary from $.99 to $2.99 and in most cases will
put the charge on your cell phone bill). One thing I have found
however is that although I can choose from hundreds of ringtone
web sites, most of them are selling the same array of ringtones.
So, in my quest to make my mobile phone, and hence, my ringtone
unique, I have found myself limited to the same assortment of
100 or so [decent] ringtones.
Alas - clever software companies have now developed software
that will allow you to make your own ringtones - from your own
collection of CDs or MP3s. One such software product is Ringtone
Media Studio, developed by Avanquest Software. Ringtone Media
Studio actually includes three different studios; the Audio
Studio for the creation of ringtones and the Image and Video
studios to create mobile wallpapers and videos. Taking the
unique-factor one step further, the Audio studio also includes a
mixer so you can custom-arrange your ringtone and create
something completely unique. With the advent of software such as
Ringtone Media Studio, custom mixing of ringtones has become so
popular that the term "Ringtone DJ" has been coined. So, has the
creation of custom ringtones become an art form? I say most
definitely-especially for those creative types; as ringtone
creation can be seen as an off-shoot of the art of record
spinning. Even for those not-so-creative types, creating
ringtones is easy and somewhat addicting (I spent over 3 hours
creating ringtones from the 5000+ piece Online Media Library
which is included with Ringtone Media Studio). So now that music
fans can create their own ringtones from their CDs and MP3
collections, what does this mean to the Music Industry - which
today views ringtones as salvation from their slump in sales?
Ringtones to the music industry mean gravy - certainly another
revenue stream from which they can joyfully tap. But if users
can buy ringtone creation software such as Ringtone Media Studio
for $19.99, why spend $1.99 or more (according to the Atlantic
Record's website, ringtones are $1.99 and up) on just one? Users
of course need to buy the song - heck, they might even buy the
whole CD - before a ringtone can be made, so couldn't it be
possible that ringtone creation software could actually increase
music sales? I would think that consumers would actually be more
compelled to purchase a CD if they had more than one use for it.
In fact, rather than just buying a CD and leaving it in their CD
player for weeks, consumers can now transfer it to their PC,
transfer it to their iPOD and now even make ringtones. Cool!
Perhaps the music industry should embrace the ringtone creation
software - rather than fight it - as being predicted by some.
Time will certainly tell. In the meantime, consumers are
certainly the winner today, with such a wide variety of ways to
personalize their phones and ringtones.
Ringtone Media Studio is a product from software developer
Avanquest Software. A trial version of the software can be found
at http://www.ringtonemediastudio.com.