Website Creation Process Introduction
The following is an overview of the web site creation
process. We will discuss four steps to launching a
successful web site: registering a domain name, choosing a web
hosting service, designing your site, and online marketing.
Let's start with domain registration, the natural
beginning of the process for building a website. First you need
to choose a domain name. if you haven't already thought of the
name consider something that will reflect the nature of your
online business. For example, someone wanting to sell flowers
online will naturally choose a name that includes the word
"flowers". Several rules to follow for choosing an effective
name:
1. It has to describe your business
2. It has to be catchy
3. It has to be easy to remember
4. It should not be too long
5. Avoid using numbers or other ambiguous characters
6. It should sound brand name, one of the kind, the best in the
business.
7. A .com if you're engaging in a commercial enterprise But if
the name you're looking for is only available with another
extension a .net. .org, or .us will suffice. Keep in mind that
the name is important but what is going to be vital to the
success of your business is how well it is marketed. We'll
discuss marketing strategies further along in this lesson.
On to hosting the domain that you have chosen. What kind
of programs will you run on your website? Do you have any
specific ideas about how you would like the layout Have decided
to look? These are an important questions to ask before choosing
a hosting service because some of the applications You might
like to use for your web site They only run on certain
platforms. For instance, There are multitudes of php will only
work if installs on a Server that as php support. Microsoft ASP
on the other hand will only work on a windows server. There are
certainly comparable solutions for the most popular platforms so
if you have some flexibility in your choices you can put more of
your attention on costs.
Something else you want to consider about the hosting package
you is the look and feel of the administrative panel.
This is the backend of your website, where you'll check site
statistics, perform backups of your website, create new e-mail
addresses set auto responders, managed databases, install new
scripts, customize error handling messages for requests to pages
not located in your website. These features along with the
reputation of your web host the difference in the long run. Not
to worry though, so long as you have your web site stored on
your local computer and perhaps in another remote location,
changing platforms or web hosts is not a problem. You've got
your name, you've got some space on the world wide web.
Next comes design. You can hire your own designer or you
can build your site on your own. How are your computer skills?
If you're able to follow some instructions and know the basics
of pointing and clicking you should be able to make do with an
entry level design program. Microsoft front page is in any way
as an extension of the office suite so if you comfortable using
Microsoft office you probably just fine using frontpage. A step
up And industry standard is Macromedia's DreamWeaver. As a
standalone application for if you wanna work in conjunction with
their of their applications you might want to try Macromedia's
Studio MX. This flash MX which is quickly taking prominence on
web for multimedia and all purpose website applications.
Personally I think flash along makes the switch to Macromedia
worthwhile. Many of this standard development practices of
yesterday are now being programs using flash. If you see some
moving buttons, twirling menus, or maybe a logo that jumps out
at you, it's probably done in flash.
Successful online marketing is the results of consistent
and dedicated effort over a period of months or even years. Your
marketing effort will undoubtedly be in spurts with some periods
of more intense required effort and some periods of more
maintenance and quality assurance. That said, on any marketing
campaign for your business, you want to have a clear vision of
who you are marketing to and what results you are trying to
achieve. You will find a particular marketing methods work for
you and your business as you go along. Here a few that have
found useful in marketing online businesses:
1. Friends & Family
2. Site Optimization: choose target and niche keywords
for your metatags and place those keywords in the first
paragraphs of your index page.
3. Pay-Per-Click Advertising: Google Adwords, Yahoo
Overture, Superpages
4. Affiliate Marketing: ClickXchange, Commission
Junction, ClixGalore
5. Blogging: Free blog at blogger.
6. RSS: submit your blog to rss directories like Blog
Directory Submit for wide content distribution
7. Backlinks: the best thing for your online success is
to get top search engine placement. One factor is how many
relevent sites are linking back to yours.
8. Articles: contribute content to article directories with a
link to your website. These articles may get picked up by other
sites and thus be a source of backlinks to your website.
Also two marketing mottos you might want to consider:
1. It's not necessary to spend money to get your name and
there.
2. It's easier to stand out if you can find a niche I hope you
found the above information useful.
Good luck on your online adventures!
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