Relation between good hosting & internet marketing.
World is growing with internet. The use of internet has been
increased up to more than 1000 times and because of this
increment in internet visitors, everybody is coming on online
business through search engine optimization and other internet
marketing activities or tool that can help increasing his/her
organization business and all this is possible with a brand new
website. A website making is not a big task but when it comes to
a website that really does business through search engines or
any other marketing activities, this all depends on number of
factors that really helps your online business. I would like to
say with the confidence if you are not hosted on a good server
you must not think about the marketing of any online business.
Let's talk about couple of important point I choose to discuss -
Web Designing & Web hosting - Lets say you have chosen one of
the best web designing company in your area to design & develop
your website with the best of your knowledge and they have
completed the website designing in couple of days now your
website is ready to host on a server. May be you have already
chosen another hosting company or it might be possible that the
same company is hosting your website on their own servers. How
to decide or how to choose a hosting company when you are ready
to market your website over the internet. While choosing a
hosting company for your internet marketing , you must be
thinking about the prices and features and all other things you
can think as a non IT professional. Or simple you will select
the designing company server for your hosting because they can
offer you discounted prices for the hosting package. And this is
very true once you are working with a company and they recommend
something that you need along with a discount (You think), you
will simply go for this.
But
1 - Do you think that hosting package they are providing is
really good for your online marketing...? 2 - Do you think the
charges they are asking for hosting are genuine? 3 - Do you
think the features they have with in the hosting pack are worth
of the cost you paying..? 4 - Do you think this server will be
able to run your website for 24 hours everyday..? 5 - Do you
think this hosting server would be handling all of your internet
visitor queries properly?
A number of other point are there in my mind I would like to
discuss but I feel let me talk about the written point in
details here only.
Available Internet Marketing are Search engine Optimization
(SEO)- PPC, Website advertising, Online Paid marketing, adwords,
adsense, and link exchange, CPM and other marketing activities.
I hope this SEO word is not a stranger with all the internet
savvy now a days even most of the internet user says yes I can
promote your website through search engine optimization over the
Google, Yahoo, MSN and all. And I feel this is true because the
use of internet has been greater than before and almost
everybody knows about the google, yahoo and msn and all other
engines. How they rank website and how they decide a website to
rank. Anyways we were talking about the hosting. Lets say your
site is well optimized and ranking well on all engines BUT when
a user tries to open your website, It says page can not be
found. The same page most of the site displays everyday, can not
find server, or may be another message that server is down for
maintenance kindly check back later. Now the point is if you are
ranking well, your site is having quality content and everything
is very good about your website then why choose a third class
hosting package on a bad server. You worked hard in finding the
visitor from the internet to come to your website and finally
when arrive, all in vain. Simple he/she will try the website or
try another webpage. So just because of a bad server all of your
efforts go useless.
Not only SEO I am talking about but any of the marketing applied
to your website. When a request has been sent to your server,
your server must respond with in 3-5 seconds so that that can
make sure your visitor to stay because your webpage processing
bar is working but if a webpage does not open with in 10-20
seconds generally user close the windows and looks for the
another step.
Here I have couple of good point you can read while selecting a
hosting for your site.
1 - Try to check the other running website those are hosted on
the same server. 2 - If possible send a personal request to the
current running website owner to ask about the hosting and
experience with the same. 3 - If possible ask your technical
expert to involve in the selection of the hosting. 4 - Also
check what all features & permission you have been given 5 -
Check out the prices you have been charged and what is the
market cost. 6 - Don't go for the discounted rates as this might
be the another wrong decision while selecting a package. 7 - Go
for the brand name hosting company or check out the complete
plan and then choose a package. 8 - Try to check how many
domains are hosted on the same server. This will ensure you the
server performance. 9 - Go for the best hosting; don't go for
the discounted prices.
I hope all these point will help you in a good hosting company
selection while marketing a website. You go any marketing for
your website but if you have got the best server that can
respond to your online clients or visitors immediately.
Market a good website with good content hosted on a good server
with qualified internet marketing strategist would be the best
solutions for your internet business.