Does your web host affect search engine optimization?
Most people will lease hosting from a company, just because they
find a great deal. They don't even stop to think of the long
term affects of the company's policies. Believe it or not, your
web host has a dramatic involvement in your search engine rank
potential.
Let's say you have a website, and no matter what you do, you
just cannot seem to get high search engine rankings. You have
performed all of the proper SEO techniques, yet you hardly find
your website in a search engine even just by typing in the URL,
leave alone keywords. Have you ever stopped to think that your
host may have some involvement in it? Well, it is quite possible
that your host has you on a server that has had its IP address
banned or Blacklisted.
When a hosting company is careless enough to allow its clients
to use unethical tactics at search engine optimization, some
search engines will ban, block, or blacklist that IP address.
One of the most popular reasons that this may happen is the use
of certain spam tactics. This may not always be clients fault.
Some websites do get attacked by hackers that use that sites
email forms for spam However, regardless of whether the hosting
client was to blame, or an attacker, the IP is still banned and
it may be rough road to recovery.
There are things that can be done to prevent such occurrences.
Things like prohibiting some types of email forms, and setting
limits on emails that are sent. Things like educating clients on
proper techniques, or by providing education for them are good
ways to help clients. A good hosting company can stay in touch
with its clients through newsletters, and a good support system.
The responsibility lies on the hosting company, and the client.
It is up to the hosting company to provide the means and
standards, and it is up to the client to abide by them. Finding
a good hosting company is a difficult task these days. There are
many out there, but knowing which ones will serve you the best
is the challenge. Before purchasing from a hosting company, try
checking out their support forums. You can learn a lot from
their client's forum posts, as well as see how well the company
responds to support requests. If the clients seem to be unhappy,
or if there are many complaints, it might be an indication that
you should look elsewhere.
Your website is probably intended to be a source of revenue, or
just a place for fun and entertainment. In either case, wouldn't
it be nice if people could find it? Don't hurt your chances of
hitting it big in the search engines even before you start. Find
a good hosting company, and you will at least have a fighting
chance.