Is Your Tracking Url Costing You Sales?
Did you know that your tracking url could be costing you sales?
It's true! Repeatedly experienced marketers have learned that
using a tracking link lowers the click through rate of any ad.
If you think about it this does make sense. How often do you
click through on a link that reads like a line of gibberish?
First and foremost, the internet is about trust. If you do not
offer a link that at least appears "trustworthy" then many
people aren't going to click. And ask yourself the hard
question? Does a link filled with an odd sequence of letters and
numbers appear trustworthy to you?
Another drawback to using a tracking url is that ezine ads often
have a very long life -- often much longer than that of any
tracking url or program. You don't want to lose out on the
potential of a long-term link or future visitors because of your
tracking url.
If you are able to use your main web site address or a subpage
then it just appears so much more trustworthy. Plus you are more
likely to catch people in the future who lost your original ad
but NOW want to visit your site. They will never remember a
complicated tracking url but may remember BoatsRus.com etc.
No matter how much you want to be able to promote your web site
directly there is still that tricky question of being able to
track click throughs. Well there is actually a simple (and free)
way to do both.
You create a redirect page.
This way you can promote your main url and have a unique page to
track clicks. In fact, you can even name your page something to
make it even more clickworthy, such as
boatsrus.com/classicboats.php .
You can create unique landing pages for any number of
advertisements but this might be time consuming. It is far
simpler to code that page with a redirect script that loads
whatever sales landing page you choose.
Now you can track your clicks without worrying about losing
customers due to unfriendly tracking urls. You will always have
full control over the url so you can change the redirect
destination at any time and if you ever choose to take it down
the visitor will still land on your site. It is the perfect
tracking system! It also works great for affiliate links.