What is Sales Force Automation?
What is Sales Force Automation?
Sales Force Automation, also known as SFA, is a technique of
using software to automate the day to day business tasks of
sales, including order processing, contact management, sharing
information, inventory monitoring and control, order tracking,
customer management, sales forecast analysis and employee
performance evaluation. SFA may be used in conjunction with CRM;
however you should note that CRM (Customer Relationship
Management) is not the same as sales force automation, they are
in fact different terms altogether. The Sales force automation
(SFA) application is able to provide businesses with much better
results than they would otherwise have. When searching for Sales
Automation solutions it's infinitely important that the
application you choose is comprehensive and easy to customize.
Another benefit of SFA is that Sales Representatives can spend
more time making the sale and less time in the administrative
process, which is a big plus. It enhances the ability to manage
time more effectively and allows for a better sales management
program.
This technology can help your sales force better manage
contacts, be more organized, and generate higher sales. If
growth is part of your company agenda, then sales force
automation is one of the best investments you could make for
your company. Productivity and a good supply of qualified leads
are important and companies are able to benefit much from the
automation of their sales force.
Sales Force Automation (SFA) and Customer Relationship
Management (CRM), have come a long way over time and it seems to
be going back to a closer association with its roots. SFA is
appearing everywhere in industry guides and in company marketing
materials with a much higher frequency than it used to.
Individuals are beginning to realize how important SFA and CRM
are to their productivity and its ability to increase their
profit base.
Any good sales rep knows the value of a good personal data
assistant and new products that provide contact management have
become every sales rep's best friend. That PDA that now has all
your contacts, calendar, and memos, was made possible by contact
management software. The same thing is being done with SFA as
well. All in all, Sales force Automation is a cutting edge
technology you can utilize for your own business.