Event Promotions: the Art of Writing Great Copy to Blast Out
Your Supporters
Often, online event promotions take on a "frenzied" quality, and
that's because most events require a short burst of energy to
hit the public with just the right timing. You may have astutely
picked up that those who take charge of network group events
develop an exclamatory quality to their communication which can
actually be quite unnerving to those of us who don't care to be
hurried and hassled along.
So how is one supposed to make folks sit up and take notice of
the Grand Event on such short notice, without coming across like
a squawking chicken running around with its head cut off? And
how does one get people to click that link without turning their
website into a cacaphony of flashing lights, bells, whistles,
all caps and urgent calls to action?
Why, it's all in the copywriting, of course. And while some
webmasters decide to just "opt out" of the copywriting process,
the fact remains that no one's going to click that link without
a big incentive as to WHAT'S IN IT FOR THEM. I mean it, nobody
gives a flying fig about that one little link among many other
links, boxes, buttons and other distracting doo-hickeys propped
here and there and everywhere on your page. I don't care if you
had tears of joy in your eyes as you typed the href line all
full of good intentions... they WILL NOT click the link unless
you give them a darned good reason why they should.
So the point that I'm making here, is that if you want to
unleash a powerful promotional campaign on the web in a minimal
amount of time, you are strongly advised to get a web copywriter
who embodies the following characteristics:
1. Your copywriter must be aware of strategic keyword
placement and categorical content as a mass traffic
generator.
2. Your copywriter must be able to whip out those copywriting
guns and blow your reader's mind at a moment's notice.
3. Your copywriter must be able to dive head-first into the
mind of your target customer, extract exactly what that
person wants, and then deliver the dream by way of your
website's written message.
4. Your copywriter must have a gift for crafting a message
that's organized, magnetic, and includes a strong call to
action.
5. Your copywriter must instinctively know how to "switch it
up" depending on which audience you're addressing at which
time.*
6. Your copywriter must be diligent in building your
brand in every single piece of communication you send out
there!
Accept nothing less.
*Did you know that in Online Event Promotion, you're looking at
two very different target groups, each of which requires his own
special "language" and emotional incentive to act? Your first
group is your event participants, and your second group is your
event's spectators and attendants. Your email campaign must be
custom-tailored to each of those groups, and this requires the
fancy footwork of a talented perspective-hopper! Look to a
seasoned copywriter who's up for the challenge.
Wouldn't you love it if your online event became the season's
biggest sensation? How do you think you'd feel if suddenly folks
started treating you as a respected thought leader in your
field?
Your copywriter can make that happen for you... that is, if you
find that perfect one. :)
Want to witness event planning live in action? Please join me
and my marketing friends for the First Annual Web Content
Awareness Day, scheduled to launch on February 9, 2006 at
http://WebContentAwarenessDay.com.
Sneak Peek: Visit the Countdown to Web Content Awareness Day
Blog and learn how you can ride our wave of high web
traffic!
Paste in this link:
http://wordfeeder.typepad.com/web_content_awareness_day/
Copyright 2006 Dina Giolitto. All rights reserved.