Secret of Health & Beauty

AMLA ( EMBLICA OFFICINALIS )
FOR HEALTH AND BEAUTY


AMLA, proudly known as 'Indian Gooseberry' has been the key constituent of many Ayurvedic formulations. And nowadays, it has been accepted by almost all medical branches as a result of extensive research carried at Germany, England, India, and various other countries.

IN AYURVEDA, importance of Amla has been ascertained from the experiments and experiences of ancient Rishi-Munis of India, namely Charak, Chyavan, Atreya, Kartik, Vrat Koumudi, and many others. Amla is considered one of the strongest rejunevatives (rasayana), particularly for blood, bones, liver, heart and skin.

q SOURCE OF NATURAL VITAMIN C : Amla is exceptionally rich source of vitamin C and powerful anti-oxidant. 100 gm. of Amla contains about 700 mg. of vitamin C, which is thirty times the amount found in oranges.

q VITAMIN C : Vitamin C is essential for making 'Collagen' in the body. Collagen provides much of the framework in the cell or tissues, just as the skeleton provides the framework for the body. Thus, Vitamin C plays the vital role in growth and repair of tissues in ALL PARTS of human body, and hence it is useful for treatment as well as prevention of so many diseases. It enhances the overall immunity.
" When your immune system is strong,
You get sick less often, and recover quickly."

q POTENCY OF AMLA : Research has shown that Amla is 12 times more assimilable and creates more potent medicinal effect than synthetic vitamin C, known as Ascorbic acid. Researchers have also shown that just 8.7 mg of natural vitamin C from Amla is equivalent to 100 mg of synthetic vitamin C. The synthetic vitamin C is missing vital nutrients such as Rutin, Bioflavonoids and the "J" & "K" factors.


q MODERN SCIENCES: The modern sciences too, have accepted the supremacy of Amla towards imparting health and beauty, due to its very high vitamin C content.
q UNIVERSITY OF CAMBRIDGE researchers, published the result of their study, based on a single measurement of vitamin C in the blood of 19,496 individuals aged 45 to 79 state that : as concentrations of vitamin C in blood plasma went up, the risk of dying from all causes went down.

This report in the March 3, 2001 issue of 'Lancet' state that the risk of death from all causes including heart disease, cut in half for individuals who have highest levels of vitamin C in blood. In the findings of Dr. Kay Tee Khaw, the high blood levels of vitamin C were associated with a decreased risk for cancer.

q AN ANTIOXIDANT : Oxidation is removal of electrons from the molecular oxygen and to convert it to an active form called as 'oxidant'. It has a tendency to acquire electrons and damage most cell structures by releasing DNA damaging free radicals. The Vitamin C in Amla is a well-known antioxidant, which is able to inactivate DNA-damaging free radicals, by releasing oxygen electrons. Thus vitamin C in Amla prevents the abnormal growth of cells in all parts of body.

q H.L.NEWBOLD, in his book "VITAMIN C AGAINST CANCER", has interviewed four Noble Prize Winner scientists, and professors from some of the world's best-known medical centers. He reports the latest findings about vitamin C as a promising new weapon in the battle against cancer- not only for treatment, but also for prevention. Few lines between the covers of his book have been quoted below: