When one is looking into marketing for the home builder, one should find a number of tools to promote newly built homes and home-building offers:
Advertising: the marketing for the home builder package should offer an advertising agency.
Your primary goal, to draw leads, should be catered to with such services and offerings as a marketing plan, an established venue (or venues), listings and listings links, link-backs, artistic renderings (drawings and/or photos), all to create web presence by name branding, the latest in internet sales generating techniques.
Boosts: marketing for the home builder agencies should include sales generating tools.
To generate interest and sales and then to continue that interest and maintain string relationships, the company you choose will have tools and services that ensure a complete homebuilder