Many membership sites function as the newsletters and phone trees of old. They are gathering places, of sorts, where members can go to feel connected, get updated information and get a general idea of what is happening with their organization. Membership sites can be a great tool for improving member retention.

Membership sites are used by businesses of every conceivable type. Churches use them to post activities and daily inspiration; subdivisions use them to announce community events; museums use membership sites to disseminate information about upcoming exhibits; and even schools and child-care facilities use them to help parents stay informed and monitor their child