In the business world, the primary focus is on selling products and generating sustainable and profitable income. In any organization, the results are dependent on the activity of the organization sales, the quality of the product and service as well as the approach to advertising and marketing. The competition is fierce and every avenue to promote and sell must be maximized.

The business world is changing; we are utilizing innovative ways to market and sell to the masses but have yet to harness the true power of the innovations we utilize. In 1971, a computer engineer named Ray Tomlinson sent a message from one computer to another. "I sent a number of test messages to myself from one machine to the other," he states, little did he know that his unassuming technological breakthrough would shape the face of modern day communications.

Ironically, he mentions, "The test messages were entirely forgettable. Most likely the first message was QWERTYIOP or something similar." Over thirty years later, emails still retain that same QWERTYIOP look and are forgotten the second they are read.

Today