Once again I used my wacky test marketing strategy to announce a new project and once again it worked - but on this occasion I had another motive about which I will tell you more in a moment.

Downloads and confirmed sales are lower than last time around but this does not dismay me because I am addressing a looser, less well defined niche.

What did please me though was confirmation that my reasoning for engaging in a second wacky test marketing run was justified.

You see both of these projects have an inherent element of website optimization about them; a strategy I have been working on for some considerable time; a strategy I have put to the test in small ways but never tried out before in full measure.

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