Homeowner Demand Sparks Innovation in Hardwood Flooring

(ARA) - The results are in: When asked what flooring material they want in their kitchen, halls, bedrooms and entryway, homeowners say that wood is the way to go. Realtors agree -- a national survey by real estate agents conducted by the National Wood Flooring Association (NWFA), found that 90 percent believe homes with wood floors sell faster. Despite all the alternatives available today, genuine hardwood continues to attract admirers with its timeless appeal and warmth.

At one time, choices in hardwood floors were fairly limited. Homeowners had only a handful of options. But that has changed dramatically. Recognizing the increase in demand, flooring manufacturers have broadened their product lines to reflect the diversity in tastes and budgets.

For example, today