Over the years I have had many accounts with Adwords, spending a small fortune with the Adwords service. So naturally I have picked up many cost saving tricks. I am aware that most people feel Adwords costs too much and delivers little results, this is completely untrue. Adwords is a service that is here to help us, so I have written this article to help web developers make the most out of the service.

1) Set your currency,
First and foremost, select the currency of which you locally trade in. You may think its wise to start your Adwords account in USD, but if you do not live in the USA you may get a shock when you find how much you have been charged.

2) Use negative keywords,
You are using the Adwords service to generate website traffic, so obviously you want the right traffic to generate revenue. Start by using negative keywords for people whom you do not want to click on your advert, the best place to start is the keyword