Can you always trust your dentists' recommendations? Think for yourself - in the last 30 years the health of our teeth has improved dramatically. We drink fluoridated water, which almost eliminated decay in our teeth.

We eat better, we brush and floss. Yet the amount of money we spend on dental care continues to rise. Could it be connected to the fact that the amount of dentists is increasing every year without any proportion to increases in population?

Let's face it - your dentist is in a business like everyone else. And since it is a very attractive business (the dentists' income is three to five times above the average), more and more students are graduating from dental schools every year.

What does it mean to your dentist? He has to face a very tough competition. He must pay his increasing costs (malpractice insurance, new materials, office maintenance) from an ever shrinking pool of potential patients. The only way he can do it is by raising income derived from each patient.

What does it mean to you? You are the one, who is asked to pay the price. As the marketing experts phrase it: "In order to stay in business, a dentist must offer bigger and better services". Translate it into regular language - the dentist must try to sell you more services regardless whether you need them or not.

The amount of money we spend on dental medical services is already insane and it grows every year. A dentist pays hundreds of thousands of dollars for his rising insurance costs, office maintenance, assistant and secretary salaries. If he makes less than $400,000 a year, he considers himself a failure.

There is a clear contradiction here. You want to spend as less as possible on your dental care, and your dentist will earn less if he does that.

Yes, I know. Your dentist is a decent person. He wouldn't do such things. I agree with you. But often there is no clear-cut solution (in most cases). I want to believe that most dentists are good. But why are their prices keep rising?

Check for yourself. How many seminars are on the Net promising to increase a dentist's profits. And what exactly do they preach? Selling you services, which you might not need.

Evaluate your dentist