It is a known fact that advertising is made to attract our eyes. Marketers work very hard to plant visual memories in your mind. They use anomaly phrases, rhetorical questions, sexy images and ironic text. There are many reasons why this is done but the biggest reason is that it works. Our eyes are often caught and our brains captured for a moment while we digest the advertisement. Since the advertising world has done such a good job in making us look and think there is a slight hesitation in our gaze and direction of sight. This of course is the world