Internet Marketing with Articles - Part 1
Article marketing is still the best way to promote your website
or business for free. It generates hundreds, sometime thousands
of one way links to your site. This its the best source for
unlimited traffic to your website in terms of linking strategies
and search engine optimization. You can submit your articles
online to article directories and ezine publishers. You 're
probably reading this article right now from one of those
sources!
Well written articles establish you as an expert, provide
readers with valuable information, and will give you unique
content for your website. So you want to focus on a niche that
you have some knowledge about. It could be about golf, dogs,
computers, or anything you want. Articles are normally 400-600
words in lenght, answer some question or need, and include a
"resource box". The resource box contains your name,
credentials, and a link to your website.
This is where the real power of marketing articles is revealed.
Article directories have thousands of subscribers and also
thousands of webmasters who use these articles as free content
for their site. In exchange for giving them free content, they
must leave your resource box with your name and link back to
your website. If their website has a high page rank, search
engines will see your link and this will improve your page rank
as well. If their website has lots of traffic, some of that
traffic will come to you through your link. So you're killing
two birds with one stone - one way links to your site from high
page rank sites, and a constant flow traffic from the your links.
Generally, a good article marketing campaign requires writing at
least 1 or 2 articles everyday. Submitting them to all the directories, mailing to your subscription
lists, and adding them as content to your own site. This can be
a very time consuming task, but you'll be rewarded with free
high quality targeted traffic.
There are several tools available to help you and will save you
a lot of time. If your having trouble writing articles, there
are several private label content companies to choose from. Private label
content companies will have a directory of articles that you
are allowed to copy and use as your own. There are private label
content companies popping up everyday, so it's important that
you pick one that is established in the industry.
If you don't know where to submit your articles or it's taking
too long, there is software that will automatically or
semi-automatically submit your articles for you. The software is
updated from the vendor with the latest high quality article
directory sights available. It then submits your articles to the
hundreds of directories in minutes. Doing this by hand would
normally take several hours.
Once you have your articles written and submitted, you'll want
to add them to your website as content. This will improve your
search engine rankings and help drive additional traffic to your
site. Many webmasters will add adsense code from google to
further monetize there efforts. Using unique article content on
your site will also improve the revenue generated from adsense
versus all of the "me too" duplicate websites getting just
pennies per click.
In summary, articles generate unlimited free traffic, establish
you as an expert, and generate more income for you as an
internet marketer. In part 2, I will talk about how to write
articles, how to find a popular niche, and how to make money
from articles.